KWP+Partners’ ‘Cop Enough’ picks up 3 Best of Year Awards at Campaign Brief WA Creative Awards: The Brand Agency, Block Branding, Wildlings Creative, VML among top performers

The 2025 Campaign Brief WA Creative Awards were announced in front of an industry crowd of over 750 at tonight’s Oasis Ball. The standout campaign on the night was KWP+Partners’ “Cop Enough” film for WA Police Union, which won 3 Best of Year awards (the 3rd coming in the Craft category, awarded to Matt Pitcher for Direction). The Brand Agency was also a top performer picking up 2 Best of Year awards. Congratulations to all the winners and finalists and thank you to our 2025 sponsors and the hardworking Oasis Ball committee. This year we received record post COVID entries to the Campaign Brief WA Creative Awards with 28 agencies/production companies entering the 11 categories.

KWP+Partners won 3 Best of Years, 2 for “Cop Enough” and 1 for their “Better With Age” print campaign for Jack Stillman. They also were awarded 2 Finalists on the night.

Both the Department of Transport’s “Red Plate. One Mate.” radio and Kleenheat’s “No Song and Dance – Queenheat & Lil Sippy” campaign won Best of Year awards for The Brand Agency, who also scored 2 Finalists.

Wildlings Creative and Block Branding were also strong performers on the night each winning a Best of Year award, plus 4 and 3 Finalists respectively.

In addition, Best of Year awards on the night were handed to VML Perth (also scoring 2 Finalists), Rare (along with 1 Finalist), NOVA Entertainment and Perth director Matt Pitcher (Inhale Content).

Multiple Finalists were awarded to Gatecrasher Advertising (4), 303 MullenLowe (4) and Berlin (3).

Anthologie and Moonsail each scored 1 Finalist.

There were 11 categories in the Creative Awards handed out on the night. Thank you to our sponsors of our creative awards ARN, Paramount, The West Australian and oOh!.

For full coverage of winners and the finalists in all categories get the printed edition of the 44 page Campaign Brief Awards magazine. Email Mina on perth@campaignbrief.com

This year’s Best of Year creative award winners and finalists were:

Television Commercial sponsored by Paramount – Winner: KWP+Partners – WA Police Union “Cop Enough”
Finalist: Gatecrasher Advertising – Road Safety Commission “Speed Shatters Excuses”
Finalist: Berlin – The Australia Institute “Taking The Piss”
Finalist: Gatecrasher Advertising – Western Australian Police Force “People Like You”

Television Campaign sponsored by Paramount – Winner: Wildlings Creative – Short, Back & Sidewalks “Amber, Les & Shane”
Finalist: The Brand Agency – Steel Blue “Real Comments. Real Comfort.”
Finalist: 303 MullenLowe – Department of the Premier and Cabinet “Coercive Control is Family and Domestic Violence”

Radio Advertisement sponsored by ARN – Winner: The Brand Agency – Department of Transport “Red Plate. One Mate.”
Finalist: Wildlings Creative – Short, Back & Sidewalks “Woman”
Finalist: Gatecrasher Advertising – Road Safety Commission “Not Worth The Beeping Risk”

Radio Campaign sponsored by ARN – Winner: NOVA Entertainment – Blumers Lawyers “Blues Songs”
Finalist: Wildlings Creative – Short, Back & Sidewalks “Woman, Child and Young Man”
Finalist: 303 MullenLowe – St John “Summer”

Press sponsored by Seven West Media – Winner: KWP+Partners – Jack Stillman “Better With Age”
Finalist: Block Branding – Block “Book of Lists”
Finalist: Wildlings Creative – Australian Marine Conservation Society “Animal Defenders”
Finalist: 303 MullenLowe – Department of the Premier and Cabinet “Coercive Control is Family and Domestic Violence”

Out of Home sponsored by oOh!media – Winner: VML – Hellmann’s North America “Mayo on the Outside (of Toast)”
Finalist: Berlin – Kitchen Warehouse “High Fryer”
Finalist: Wildlings Creative – Clothing Please.com “ESME”
Finalist: Block Branding – Denada “Indulge”
Finalist: VML – Anglicare “Christmas Isn’t Always Merry”

Craft – Winner: Matt Pitcher/Inhale Content for Direction – WA Police Union “Cop Enough”
Finalist: KWP+Partners for Copywriting – WA Police Union “Cop Enough”
Finalist: Block Branding for Art Direction – Denada “Indulge”
Finalist: Moonsail for Editing – Public Transport Authority “Day In The Life Of”

Integrated Campaign – Winner: Rare – WA Primary Health Alliance “The Black Puppy”
Finalist: Gatecrasher Advertising – Road Safety Commission “Not Worth The Beeping Risk”
Finalist: 303 MullenLowe – Royal Life Saving WA “Be A Mermate”

Online Film – Winner: KWP+Partners – WA Police Union “Cop Enough”
Finalist: Rare – WA Primary Health Alliance “The Black Puppy”
Finalist: KWP+Partners – The Kids Research Institute Australia “Think of the Kids”

Digital Media Campaign – Winner: The Brand Agency – Kleenheat “No Song and Dance – Queenheat & Lil Sippy”
Finalist: Berlin – Hibernian Place “The End”
Finalist: The Brand Agency – Road Safety Commission “Wheelmates”

FTG – Winner: Block Branding – Perth Institute of Contemporary Arts “PICA”
Finalist: VML – Luma “HER Board”
Finalist: Anthologie – “Impact Global Health”