Korean-American director John S. Park signs with The Sweet Shop for international representation
The Sweet Shop has announced the addition of John S. Park to its global roster.
Skilled in multiple disciplines, the Korean-American director boasts an impressive resume of commercial, documentary, and short form content distinctive for its mixing of both Eastern and Western advertising traditions. With experience in the culture and flavors of both markets, John’s work has been able to successfully merge the narrative and storytelling focus popular in the West with the image-driven content that has become a hallmark of the East. The result is a body of evocative, sensory work complimented by powerfully visual technique.
Recently, Park garnered a lot of attention with his highly acclaimed Samsung commercial entitled “What Does The Mind See?” The documentary style spot follows a group of eleven blind students as they are encouraged to shoot photographs based on scent, sound, and texture alone. The thought-provoking and affective piece received numerous recognitions upon release including a Grand Prix at Spikes Asia and two Gold Lions at Cannes.
Says Park: “The Sweet Shop is a company with a strong and diverse voice. Its drive towards creativity and openness caught my eye years back, and it is fantastic to be part of the team. I feel very privileged to be a part of The Sweet Shop and look forward to making great projects together.”
Born in Korea, Park spent his formative years in Los Angeles where he studied Philosophy and Visual Communication/Media Design at UCLA.
Says Wilf Sweetland, managing director: “John is a complete craftsman in unraveling the narrative in his work. John is highly regarded by agencies across Asia for his ability to tell emotional stories, but also for how he creates stunning VFX work.”
Says Paul Prince, The Sweet Shop’s CEO/founding partner: “John is an incredible filmmaker. A true master of the form, his dedication to craftsmanship has given him the ability to create truly beautiful stories that are second to none. I’m both honored and excited that John has chosen The Sweet Shop to represent him internationally.”
Park’s signing is yet another indicator of The Sweet Shop’s ongoing commitment to growing talent with a strong voice and unique style across all parts of the globe.