Kojo announces changes and new mantra – content + digital = engagement
Kojo has announced changes for the business, which includes combining all of its current divisions under the Kojo master brand, and key staff appointments that will prepare the business for growth and a stronger presence in the digital space.
Kojo chief executive – Loewn Steel (pictured left) reversed the traditional top-down leadership and empowered two teams of seven to identify ways to improve the business resulting in a host of creative outcomes for the brand.
Newly named core business units; Content, Post Production, Digital and Events will shape the internal landscape of the new Kojo, with Spirit Films becoming part of the Content team and Oasis Post being under the Kojo banner.
Dale Roberts will take on his new role of director of content and post production, Marty Pepper takes on the role of director of creative strategy, while Digital will be headed up by Steve Barrett. Events, located in Melbourne, remains under leadership of Daniel Tippett.
The new structure for Kojo aims to deliver on the businesses’ new mantra; Content + Digital = Engagement. This equation will be central to what Kojo offers and under that descriptor covers everything from events to films, digital to entertainment.
Steel says, “For some time we have looked to bring all content creation under one executive producer and to establish a team of talented people who can create multi-platformed content.
Where once the boundaries were easy to define between corporate content, TVCs, and entertainment, this is no longer the case and our business needs to reflect this change in the way we work for our clients and as a group.”
Barbara Devlin (left), has been appointed as the executive producer to lead content and joins Kojo after working with Loewn previously at @radical.media as freelance producer and Silver Screen as a Senior Producer. She brings immense experience in production for national and international clients, including Pepsi, L’Oreal, and BMW.
“Barbara is a forward thinking creative producer and her appointment is sure to challenge the status quo and will bring a new and fresh vitality to our industry,” says Steel.
5 Comments
I going to post here because I doubt anyone else will bother reading this.
Did you employ a McKinsey consultant to write all this?
I got lost in the verbosity…needed a cut lunch and compass to find my way out again.
Definitely the news of the day. Can’t wait to see the “host of creative outcomes for the brand.”
The Big British Book of Smiles
Content + digital = engagement? That’s a pretty terrible mantra for a business to base its digital strategy on.
Putting content into the digital space won’t necessarily result in something people want to engage with. That’s like saying content plus TV equals funny.