Koala turns trade Mark Application into a print advertisement via Thinkerbell
December 7 2022, 3:21 pm | | 19 Comments
To announce the launch of its brand new innovation, the Bed Sofa (which is not to be confused with the Sofa Bed), leading furniture company Koala has turned its Trade Mark Application into a print ad to raise awareness and generate PR coverage via Thinkerbell.
The Bed Sofa, positioned as 80% bed, 80% sofa, elevates the sleep experience to new heights, ensuring your house guests achieve the ultimate nights sleep.
19 Comments
This is good. Good this is.
Very good
Did the royals lose this account?
We’ll I haven’t see that before!
I get it I think but is it just a sofa bed from koala?
I’m a big fan
Interesting
Royals did the sofa thing better.
Here’s what this tells me:
We’re not innovating our category
A top priority for prospective purchasers of sofa beds. Sorry – bed sofas.
Forgive my lack of knowledge but…
What newspaper is this full page ad in?
Will the exposure they get from that have an impact?
Or is the intention that this is just the thing they take to media to get press coverage?
Outside of ad press, has it got covergae?
bed good
Most likely The Telegraph in the UK back in 2017
Very nice idea
This looks like a bus timetable. If I saw this in a newspaper I’d subconsciously gloss over it and turn the page immediately.
Bed good
Ultra simple and novel
Diamond Shreddies
Seems a bit boring, no? Have I missed something?