Koala gets Aussies out of any jam in new ‘When life unfolds’ campaign via Clockwork Films
Koala has today released a campaign, produced by Clockwork Films, that shows how its trusty range of sofa beds can get Aussies out of just about any jam they find themselves in.
The campaign ‘When Life Unfolds’ includes a suite of TVCs, radio, out-of-home, digital and social, and reminds Aussies that when life throws you a few surprises, it’s always best to have a clever and comfortable sofa bed on hand.
The stories cover a variety of scenarios that many Aussies will be familiar with.
Says Bradley Firth, VP of global brand strategy and creative, Koala: “Sofa beds typically take forever to unfold and are horrible to sleep on, by pairing our whip-smart Koala creative team with Armand and Clockwork, we’ve been able to have a lot of fun exploring
tricky situations where the Koala sofa bed range offers the perfect antidote.”
Says Mark Khademi, VP of marketing, Koala: “Koala’s proud to boast the #1 rated Sofa Bed in the country and it’s no wonder why – the clever design looks incredible, folds out in seconds and features all the trademark comfort customers know and love Koala for”
Chief Commercial Officer: Rory Costello
VP Global Brand Strategy & Creative: Bradley Firth
VP Marketing Australia: Mark Khademi
Integrated Producer: Nikki Jones
Creative Director: Taylor Thornton
Senior Creative: Matt Koo
Senior Brand Designer: Elana Robson
Creative: Drew Dunbar
Senior Marketing Manager: Miles Thomas
Director of Organic Marketing: Kinga Papp
Social Media Manager: Laura Haddock
Performance Marketing Manager: Jules McKie
Media Director: Sally Phelps
Media Manager: Michaella Naicker
Production House: Clockwork Films
Director: Armand De Saint~Salvy
Senior Producer: Alan Robinson
Executive Producer: Heath George & Damien Whitney
Production Manager: Steven Garrett
DOP: Liam Gilmour
Stylist (Art & Wardrobe): Janai Anselmi
Post Production: White Chocolate
Sound: Song Zu
Casting Director: Stevie Ray
Father in Law: Duncan Ragg, Anna Phillips and Domenico DiMarte (Poppa)
Big Night: Grace Rouvray, Adolphus Waylee & Leo Gichanja (Child)
Active Listening: Challito Browne & Meg Frazer
Nice work Armand
and decent insight. well executed.
So you’ve sold the benefit of a sofa bed. Not sure you’ve told me anything I didn’t know or why to choose Koala over anyone else. Actually, I am sure. You didn’t.
Why are we so obsessed without having to feed the viewer functional messages like they’re foie gras ducks.
They literally show a few key benefits, the speed of setting it up and comfort. Do you want a wall to wall VO like every other ad trying to cram another bunch of proof points in?
You’re a Koala employee right? It looks like a horrific foam couch that turns into a shit awful bed. You get comfortable from these adds? Share to cool aid.
I really like the radio in this campaign, makes me laugh and is enough to make me put Koala on my shopping list. Well done writer-types.