Kleenheat extends ‘No Song and Dance’ campaign with new ‘Queenheat’ spot via The Brand Agency

Following the successful launch of Kleenheat’s ‘No Song and Dance’ campaign with ‘Little Slippys’ value message in May, The Brand Agency has continued the character development with the introduction of ‘Queenheat’.

This sequel continues to build equity in Kleenheat’s Let Life Flow platform, revisiting the fact that Kleenheat isn’t about making a song and dance about gas and are made in WA, for WA. They’re your local natural gas provider with boots on the ground in this great state.

Kleenheat has a long history of telling it how it is. The brand’s honest and refreshing tone of voice is dialed up to the max with quite literally, a showstopping message.

The ‘No Song and Dance’ campaign continues to run across TV, BVOD, audio, cinema, digital and social platforms planned via Kleenheat’s media partner, Initiative, and supported by tactical messages further down the funnel.

Client: Kleenheat
Marketing Manager: Sasha Anderson
Campaign Marketing Manager: Felicity Fawcett
Campaign Marketing Coordinator: Mish Sequeira

Agency: The Brand Agency
Executive Creative Director: Dean Hunt
Creative Director: Steve Straw
Senior Art Director: Julia Elton-Bott & Ellen Treharne
Senior Strategist: Jeremy Gryguc
Business Director: Evan Murie
Senior Account Manager: Paula Helander
Account Executive: Sabina Saveljeva
Senior Producer: Rozie Fretz

Media: Initiative
Head of Perth: Paige English
Head of Strategy: Charles Dangibeaud
Group Business Director: Tiaan Van Jaarsveldt
Investment Executive: Daniel Pomponio
Investment Associate: Angela Wei
Digital Activations Manager: Jaxon McAuliffe
Digital Activations Executive: Rowena Pan

Production Company: Sandbox
Director: Armand de Saint-Salvy
Executive Producer: Hollie Gibson
Senior Producer: Kelly Marie Miller
1s AD: Kiran Wilson
DOP: Patrick O’Sullivan
1st AC: Arthur Bienkowski
Key Grip: Greg McKie
Best Boy Grip: Tim Green
Grip Assist: Zac Walker
Gaffer: Grant Wilson
Best Boy LX: Arif Defty Rashid
LX Assist: Chris Martin
Sound Recordist: Brett Stayt
Wardrobe Stylist / Art Director: Sally Phipps
Wardrobe Assist: Jessica Wilson
Art Department Assist: Darrell Beck
Hair & Makeup Artist: Kate Farmer
Choreographer: Bec Morris
Locations Manager: Megan Carpenter
Production Runner: Alex Power

Casting: Toesox Casting, Nick Hamon Casting
Talent (Grace): Fiona Choi
Talent (Mason): Chris Gerrish

Post production
Offline: Sandbox Post
Offline Editor: Joel Taylor
Animation / VFX: ALT VFX
VFX Producer: Martina Joison
VFX Supervisor: Dave Edwards
Colourist: Yanni Kronenberg

Post Sound
Music Composition: Uncanny Valley
Composers: Charlton Hill, Justin Shave
Creative Producer: Ariane Sallis
Sound Design / Mix: Mighty Sound
Sound Engineer: Matthew Perrott
Senior Producer (Sound): Meghan Drummond