Kitchen Warehouse gives their products an unusual demo in OOH campaign for Black Friday

November 28 2024, 5:22 pm | BY Ricki Green | No Comments
Kitchen Warehouse gives their products an unusual demo in OOH campaign for Black Friday

When Black Friday rolls around, every major retailer in the country is competing for attention. This year, Kitchen Warehouse launched an attention grabbing OOH campaign that let their biggest sellers do the talking. The campaign was created by Special Group.

 

“Black Friday is Kitchen Warehouse’s biggest annual sales event, and this year we’ve got some amazing deals,” says Simon Lamplough, Chief Customer Officer at Kitchen Warehouse. “But with every other retailer clamouring for attention, we needed some creative thinking to get on people’s radars. Outdoor media has always been a great vehicle for awareness, but we loved the idea of playing with the medium – and in some instances breaking it – to showcase product and price in a playful way.”

The Outdoor campaign launched on 18th November, and is supported by a host of digital and social assets profiling Kitchen Warehouse’s best door-buster deals throughout the Black Friday sale period.

Mark Schöller and Matthew Aitken were the creative team on the campaign.

Kitchen Warehouse gives their products an unusual demo in OOH campaign for Black Friday Kitchen Warehouse gives their products an unusual demo in OOH campaign for Black Friday Kitchen Warehouse gives their products an unusual demo in OOH campaign for Black Friday Kitchen Warehouse gives their products an unusual demo in OOH campaign for Black Friday Kitchen Warehouse gives their products an unusual demo in OOH campaign for Black Friday