Kinder taps iD Collective for dynamic communications + events program
iD Collective has announced a new partnership with global confectionery icon Kinder, launching a dynamic communications and events program designed to strengthen Kinder’s presence across Australia. The collaboration will bring to life campaigns celebrating joy, play, and connection, further diversifying iD’s portfolio, which already spans fashion, beauty, hospitality, real estate, tools, and FMCG.
The partnership coincides with Kinder’s new 2025/26 activity program, developed to deepen brand affinity, engage new audiences, and showcase its beloved product range. From Kinder Joy and Kinder Surprise to Kinder Bueno and Kinder Seasonal, iD Collective will deliver an integrated communications approach spanning PR strategy, influencer engagement, creative storytelling, and media amplification. A central focus will be ensuring Kinder continues to hold a special place with Australian families, while celebrating traditions and shared moments of joy.
This month, iD Collective launched the latest Kinder Joy x Funko collection: a limited-edition Harry Potter Quidditch collaboration. Now available in major supermarkets and convenience stores, each Kinder Joy egg features the brand’s signature chocolate and wafer treat, alongside one of 18 Quidditch-themed Harry Potter figurines and accessories – including the rare and highly sought-after Golden Harry Potter.
Looking ahead, Kinder will bring families together at a special one-day Sydney event next month in partnership with Paw Patrol. The interactive experience will combine screen and real-life heroes, giving children the chance to meet their favourite Paw Patrol characters alongside local fire and emergency responders.
Looking ahead, iD will continue bringing families together through interactive events, drive seeding and influencer strategies, launch a host of exciting new products, and secure standout media coverage across the Kinder brands.
“Partnering with Kinder represents an exciting milestone for iD,” said Amanda Booth, Executive Director of iD Collective. “Kinder is a brand synonymous with joy and discovery, and we are thrilled to help bring its stories to life for Australian audiences.”
The partnership reflects iD Collective’s continued growth and its commitment to working alongside leading global and local brands. With Kinder joining its client roster, iD further strengthens its reputation for delivering tailored, results-driven strategies connecting brands with audiences that matter most.