Kian Design’s new spot for Babici – bicycle culture inspired by Europe. Fairdinkum Australian
May 13 2011, 5:51 pm | | 5 Comments
This spot for Babici, via Kian Design Sydney, manages to juxtapose the seriousness with which the Europeans approach their famous bicycle road tours with the uniquely laid back Aussie approach to the sport of cycling that perfectly captures the essence of the brand’s personality. Babici may be inspired by Europe but it’s still fair dinkum Australian.
5 Comments
Great to post this, very good Aussie humour.
Terrible what year are we in again?
aussie aussie aussie no no no
Bravo. Good, fun, honest spot.
Aussie humour all the way. Right said jane. Not enough of it out there.