KFC makes Kentucky NSW famous with ‘Sweet Sesame Crunch’ launch event and TVC via Ogilvy

KFC is making Kentucky, NSW locals famous by hosting an exclusive launch event for its latest chicken creation, Sweet Sesame Crunch, at the small town.

The creative strategy for this launch was led by Ogilvy, with media and public relations support from MediaCom and Edelman respectively.

WATCH THE SPOT

The launch event was filmed for KFC’s new national television commercial and shows Kentucky locals’ providing first-hand feedback on Sweet Sesame Crunch – crispy chicken basted with sweet Asian style glaze and sprinkled with roasted sesame seeds.

Located half-way between Tamworth and Armidale, Kentucky is home to 311 residents who were recently provided with an exclusive opportunity to taste KFC’s Sweet Sesame Crunch chicken before it was released to the wider Australian public.

Nikki Lawson, chief marketing officer, KFC SOPAC thanked Kentucky residents for their great hospitality while they were visiting their town.

Says Lawson: “KFC founder Colonel Harland Sanders started out by offering his delicious chicken to local Corbin Kentucky US residents and passers-by back in 1929. We were really excited to reinvigorate this heritage offering and provide Kentucky, NSW residents with an exclusive opportunity to try our latest chicken creation.

“We had a great turn-out for the commercial and the feedback on our new Sweet Sesame Crunch chicken was outstanding. We can’t wait to share this new recipe with all Australians.”

Soon, Australians will get to see this small town of Kentucky and meet the residents in KFC’s new national television commercial for the launch of Sweet Sesame Crunch chicken tomorow – Tuesday, 3 July.