KFC Gives Kiwis Chicken in Exchange for Fake Cash in New Promo Stunt via Stanley St and Special PR
KFC will launch a cheeky new promotion called ‘KFCurrency’ via its agency village including Stanley St and Special PR, where it will accept any form of board game currency in stores in place of payment.
After growing frustration amongst Kiwis at the inability to win big with quick-service restaurant promotions, KFC is giving Kiwis a chance to swap fake cash for real chicken – by exchanging any board game currency they currently have sitting discarded in holiday homes or rumpus rooms.
On Tuesday 8 October, simply purchase any item in-store between the hours of 10:00 am and 4:00 pm, and choose from three popular menu items: 2x Secret Recipe Chicken and fries, 2x Hot & Crispy Boneless and fries or 6x Chicken Nuggets and fries.
Simply bring your board game currency in-store, and you can use it as legal tender for some tender chicken.
Special PR was responsible for creative ideation, media relations and influencer marketing; Stanley St was responsible for creative ideation and out-of-home; Culture was responsible for social content and PHD was responsible for media buying and planning.
Says Clark Wilson, general manager, Restaurant Brands: “There’s no monopoly on good consumer promotions in New Zealand and we wanted to show Kiwi that they don’t need to take a chance on savings with a promo where they might win. Anyone that enters a KFC store on Tuesday is guaranteed to walk away a winner.”
The KFCurrency promotion is available tomorrow only and is amplified through social media, OOH, radio, influencer, and PR.
The offer runs on Tuesday October 8, between 10:00 am until 4:00 pm in all stores nationwide. The item is free with a purchase of any value and is limited to one free menu item per transaction, redeemable in-store only – simply exchange your board game bits (like cash or tokens). T&Cs apply: www.kfc.co.nz/KFCurrency
6 Comments
this is funnnnnny
This is so, so good. Can’t even imagine how many times people would have told them ‘no’ to an idea like this. Great job to all involved. I have nothing to do with Special Group, but I am all too familiar with fast-food advertising and how hard it is to get anything good through
Bravo Special, great brand play.
If I lived in NZ I’d definitely do this – even though I never eat KFC. It has the ‘BYO Cup Day’ vibes of 7/11. Having said this – would love to see what the cost of this promo ends up being and how they measure the return on investment here beyond PR impressions.
Just swap the actual tokens you get from maccas? Least you’ll get some data from it.
Not sure why the PR agency is getting all the love and not the actual creative agency