KFC Australia celebrates Halloween – substitutes kindly face of the Colonel with a scary skull
In an Australian first, KFC is celebrating Halloween by changing its Pennant Hills store signage for one night to Celebrate Halloween and substituting the well-known kindly face of the Colonel with a scary skull.
The creative idea, by Ogilvy and Mather, Sydney, was also seeded on Facebook and Instagram.
The Facebook and instagram campaign asked fans to guess which store it is for a trick or treat. To help consumers guess correctly, a video showcasing installation of the sign and wishing a Happy Halloween to KFC customers was also posted
Says KFC marketing manager Eva Tran: “This was a great opportunity for KFC to continue to be relevant by developing work that is real time and topical.”
Agency: Ogilvy Sydney
Creative Director: Shaun Branagan
Senior Art Director: Wellison D’Assuncao
Senior Copy Writer: Scott Mortimer
Account Director: Brad Ure
Account Manager: Kate Piatek
Production Company: ONE20
Director: Peter Bloomfield
Director: Will Horne
Camera Assistant: Mark Jephson
Camera Assistant/Editor: Ryan Cauchi
Production Co-ordinator: Renee Nadin
Print Producer: Paul Baron
KFC
Marketing Director: Valerie Kubizniak
Marketing Manager: Eva Tran
7 Comments
That’s fantastic! And great thinking guys. Such an awesome idea to seed it on Facebook and Instagram.
It goes to show KFC is a progressive, forward thinking fast food outlet that still promotes deep fried fatty chicken.
Hopefully the new ECD will put an end to rubbish coming out of Ogilvy…but then again…
KFC = premature death. Very clever.
I was better. Wayyyyyyyyyyyyyyyy better.
Great work Ogilvy for a tough client…..@Stop and smell the dog – your so old fashion still bagging Ogilvy- get a life!
“Seeded” on Facebook.
“The agency came to us with this idea, which freaked us out. But we agreed to do it in one location only so the agency could enter it in awards, but we insisted on transparency after seeing the shit that McDonald’s attracted last year for what one ad blog insisted were scam ads”