KesselsKramer Workshops and Seminars in June
KesselsKramer Exports: 12 Years of Posters and Other Communications – Workshops and Seminars
Tickets On Sale Now!
UPDATED: Tickets to the KesselsKramer workshops, seminars and documentary screenings in both Melbourne and Sydney are now on sale. Tickets are available through Ticketmaster. Places per session are strictly limited.
Dutch communications agency KesselsKramer is landing in Australia soon, exporting their Creative Director and Strategy Director to host a series of events in both Melbourne and Sydney.
KesselKramer Partners Dave Bell, Creative Director, and Matthijs de Jongh, Strategy Director, will host a workshop and seminar, as well as a screening and Q&A session of their documentary ‘The Other Final’. The event series is part of the exhibition KesselsKramer Exports: 12 Years of Posters and Other Communications, which is showing throughout June.
These events will give creatives, as well as those working in thebroader advertising and marketing industries the rare opportunity toimmerse themselves in the unique KesselsKramer
way of thinking.
The event schedule is as follows:
1. The Seminar – KesselsKramer Says Hello
KesselsKramer Says Hello will cover a wide expanse of work from the vaults of the agency.
Theretrospective will give a whirlwind tour around the diverse projectsthat the agency is renowned for – from communication to publishing tobranding and product design, before
focusing on a selection of keycase studies which will be taken through from briefing stage to finalinception. The talks are designed to help you surgically slice your wayinto the
mind of KesselsKramer without getting your hands dirty.
Melbourne – 10am, Tuesday 9 June, 2009 at Guildford Lane Gallery, Melbourne
Sydney – 10am, Tuesday 16 June 2009 at CarriageWorks, Everleigh
Price: $95 + booking fee
2. The Workshop – do project
The do project workshop is based around KesselsKramer’s invented brand called ‘do’,
describedas ‘the ever changing brand that depends on what you do’. The doapproach focuses on the idea that a product is not complete unless theuser has added something to
it, in this way becoming more involved with the product.
Thefirst part of the workshop will be a short presentation of do projects.Workshop participants have to develop a product, brand, service orother invention – and subsequent
communication – derived from asingle statement and various questions to help with the development.Crucial to the exercise, at different stages in the workshop,participants have
to stop and exchange so they will be working onthe development of each other’s ideas. At the end, the resulting ideasmade in turn by all teams can be presented.
The workshop is best suited to junior creatives. Tickets are strictly limited to session.
Melbourne – 10am, Thursday 11 June, 2009 at Guildford Lane Gallery, Melbourne
Sydney – 10am, Wednesday 17 June 2009 at CarriageWorks, Everleigh
Price: $950 + booking fee. Includes a copy of KK’s ‘One Hundred and One Things to Do’
3. The Documentary – The Other Final: Screening and Q&A
‘TheOther Final’ tells the story of a remarkable football game played onthe 30th June 2002, the same day as the World Cup final in Japan. Itwas between the world’s two lowest FIFA‐ranked teams; Bhutan andMontserrat (No. 202 and 203). The film uses football as a device toexplore the contrasting cultures, and shows how football can be aglobal language uniting people. The story, told through interviews andbeautifully photographed on 16mm, is of a unique cultural meeting.
Thisscreening of The Other Final will be followed by a Q&A session withKesselKramer’s Strategy Director and Partner Matthijs de Jongh (Sydneysession), who was also the
Executive Producer.
Melbourne – 6.30pm, Tuesday 9 June, 2009 at Guildford Lane Gallery, Melbourne
Sydney – 6.30pm, Tuesday 16 June 2009 at CarriageWorks, Everleigh
Price ‐ $25 + booking fee
Ticketsare limited for all events and will be available for purchase viaTicketmaster from Tuesday 28 April, 2009. Further information on theexhibition and the events can be found at www.thesurgery.com.au
KesselsKramer is a communications agency based in Amsterdam and London. The agency is
internationallyrecognised for its innovative, cross‐disciplinary approach tocontemporary marketing and branding. Since 1996, KesselsKramer hasproduced communication for the likes of Absolut Vodka, Diesel, 55 DSL,the Hans Brinker Budget Hotel, Vitra, J&B Whisky and OxfamInternational. The agency has its own publishing arm, curatesexhibitions and events, has initiated and developed new brands,invented its own brand c programmes and documentaries.
Forgeneral enquiries regarding KesselsKramer Exports: 12 Years of Postersand Other Communications exhibition and associated events contact SimonHakim at kk@thesurgery.com.au or call (03) 9417 7125
6 Comments
$950 for a one day workshop? No doubt participants will be taking a lot away from it but do you expect unemployed wannabe juniors to be spending all their KRudd stimulation on it? And good luck in convincing agencies to cough up that money.
A year ago, I would’ve sent our juniors there no question.
Now I’ll be ecstatic if I can keep all of them in a job, let alone pay for them to attend workshops. Interestingly, however, the Federal Government is still yet to formally acknowledge that the Australian economy is in a recession.
Wow, 9.53 I would have loved to have worked for you when I was a junior. Juniors were always the last on the list to attend anything where I started out. And that was a very well-known creative led multinational.
The check in check out promo poster is shit.
$950.
Simply use that doh to pay for a sweet load of scammers in the Manly Daily.
Then host your own seminar.
I for one can’t wait to see the show. a nice break from all the doom, gloom and network sponsored advertising the some folk so love.