Kennards Hire unveils the ultimate power tool in newly launched TV campaign via Bashful, Sydney

Creative agency Bashful has today revealed the new TVC campaign for Kennards Hire, produced by Revolver and directed by Matt Devine. The work has a digital release this week to be followed by a debut on air during The Block on October 9th.

Says Tim Chenery, CD, Bashful: “Kennards Hire’s website just had a major upgrade and we needed Aussie and Kiwi, tool-needing blokes to know about it. We wanted to make this campaign exactly how a power tool company would make it; blokes in workwear, using tools, doing the jobs that tools do. But, in our case, it’s not a saw or a drill. It’s Kennard’s Hire new website with online hiring. The ultimate power tool.”

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Says Theo Triantafillides, chief commercial officer, Kennards Hire: “We needed a campaign that would help re-frame how the audience saw equipment hire. For customers, hiring equipment can be experienced and transacted like everything else they do now – on-line at a time that suits them.

“At Kennard’s Hire we’ve always prided ourselves on our innovation and customer centricity – Bashful have captured and executed that perfectly with this campaign.”

Client: Kennards Hire

Sound Studio: Sonar