Kekovich is the meat in the message

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Sam Kekovich would hardly call himself ”content”, but the adagency behind his successful lamb campaign says that is exactly what hehas become, reports Julian Lee in today’s SMH.

On top of the latest round ofcommercials that has him touring Europe in his role as ”lambassador”,Kekovich has appeared in a number of programs from Today to a series of specials on Nine’s Getaway.

Hewas also in commercials for other companies before Australia Day -Coles and Woolworths are just two that used him in their own lamb-basedpromotions.