Kawai Pianos launches new ‘Instrumental to Life’ global brand platform via Ogilvy Sydney

Piano manufacturer Kawai has unveiled its latest global campaign ‘Instrumental to Life’ created by Ogilvy Sydney.

The campaign explores the profound role pianos play in shaping lives, featuring three real pianists, whose unique stories bring to life the joy that Kawai pianos provide.

The campaign’s original score was composed by renowned composer and music producer Elliot Wheeler who also created a unique musical score for the print elements of the campaign. The film was directed by Gabriel Gasparinatos through Revolver.

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Advertising, Social, Influence, PR, Media: Ogilvy Sydney
Influence: Ogilvy New York
Production Company: Revolver
Director: Gabriel Gasparinatos
Production: Hogarth
Post Production: ARC
Experiential: The Do Collective
Photographer: Juliet Taylor – The Pool Collective