Kathleen Gunther launches Gunther Consulting – fractional marketing strategy services for agencies and marketing partners

Experienced marketing strategist Kathleen Gunther has launched Gunther Consulting, a new fractional marketing service aimed at empowering agencies and marketing partners to scale their brand presence and drive sustainable growth.

Recognising a clear gap in the market for high-level, flexible marketing leadership, Gunther Consulting offers agencies and tech partners targeted, project-based strategies—delivering the impact of a seasoned marketing strategist, without the commitment of a full-time hire.

Says Gunther: “Agencies, especially independents, rarely have the bandwidth or budget to focus on their own brand. This means they’re often missing the chance to stand out in a competitive market.

“As agencies face tighter budgets, the rise of in-house teams, and the growing influence of AI, many are embracing fractional and project-based work as a flexible solution. If you don’t invest in your brand at the top of the funnel, you’re left competing only on price,” Gunther explained. “In B2B, creativity is more critical than ever, yet recent reports report found that 77% of B2B ads aren’t likely to drive business growth. Brand strategy and performance marketing need to work in tandem, or else performance marketing becomes just noise.

“When brands try to be everything to everyone, they can lose their way,” adds Gunther. “By leaning into the gig economy, I’m here to help agencies and marketing partners carve out a true point of difference.”

With over 20 years of experience building brands across Australia and New Zealand, Gunther has held senior marketing roles at agencies including Omnicom, Social Soup, and YoungShand. Most recently Gunther was marketing director at ICON Communications.

Gunther Consulting’s offer includes competitor and content audits; thought leadership and digital marketing strategies; content calendars and social strategies; and custom channel and awards planning. Gunther’s previous work contributed to nine Agency of the Year Awards and an ABA 100 Award for Business Excellence.

In addition to strategic direction, Gunther Consulting connects clients with top-tier content creators and industry partners to help bring their brand story to life, ensuring agencies have the tools to succeed without the need for sunk salary costs.

Gunther Consulting is based in Melbourne.  For more information, visit guntherconsulting.com