JWT Sydney’s Aero Bubble Machine voted best Outdoor execution in Q4 of Adshel competition

Nestle Aero Create bubble machine campaign was announced today as the winner of Adshel’s award for the Best Outdoor Execution for Q4, 2009.

The bubble machine was an Australian first, developed by JWT Sydney and Adshel to drive mass awareness of the Aero brand by highlighting the main feature of the product – the light, airy texture of the chocolate. Bubbles were release at frequent intervals during morning and afternoon peak times to catch school and working day commuters. The poster had strong scores for Visual engagement, clear branding as well as its ability to deliver a single minded message.

Campaigns were judged on 15 key criteria including visual engagement,clear branding, use of the bus shelter environment, impact andinteractivity and, most importantly, whether it captivated the viewer.

The Adshel Campaign of the Quarter initiative is supported by theCommunications Council and the judging panel was lead by chief creativeofficer Y&R Singapore, James Procter and Rebecca Carrasco, CD ofPublicis Mojo Auckland. The initiative from Adshel aims to promote moreexciting and thrilling campaigns on the outdoor medium.

Says Procter: “From the beauty and simplicity of more traditionalposters like the Coke ‘Opening summer’ to the Domain.com.au LEDcampaign which could change what it said depending on where it wasplaced, there were some good entries this month. The Aero special buildwith the bubbles coming out was also nice. I remember walking alongwith my daughter following the bubble trail to the chocolate poster-which in turn led to an hour of pestering…. Damn you Aero.”

The Coke ‘Open Summer’ is highly commended for its clear branding,clarity in communication and its ability to evoke an emotional response.