JWT CELEBRATES CREATIVE RENAISSANCE

“JWT Sydney, Melbourne and Auckland offices have each received resounding independent endorsement of the quality of their creative output this week and tremendous recognition for their recent campaigns,” said JWT Australia and New Zealand CEO, Noel Magnus. “These results certainly herald a creative renaissance for JWT right across Australia and New Zealand. We now have an absolute obsession with creativity in all aspects of our communication development process.”

The JWT Sydney team has achieved unprecedented results in the JWT Global Creative Challenge in which all 150 JWT offices around the world compete and are ranked for their creative output. 

JWT in Sydney has been placed at the top of four out of seven categories for Q4 2007: Print/Poster, Media, Direct and Ambient. This is a huge feat for the Sydney office and a record tally.

Says Jay Benjamin (above right), co-executive creative director JWT Sydney: “We can’t even begin to express what a Herculean effort this is. This is a big improvement from last year’s results for JWT, which was then placed 70th on the overall rankings.”

Adds Andy DiLallo (above left), co-executive CD: “When you compare the size of the JWT Sydney office with that of New York and London, it really is amazing to come top of four categories.”

JWT is now one of the top four creative agencies in Australia on the just released Campaign Brief Agency Creativity/Billings Index (or Hot+Cold chart). “This was one of our goals when we first got here so are very proud to have seen it happen,” said DiLallo and Benjamin.

Campaign Brief reported that, “JWT Sydney came right out of the blue with the Thrifty Thinking campaign including ambient stunts and Thrifty Cheap Dad, Olympus Fly, Kellogg Changing Kitchens plus print for Listerine Tooth Fairy, Purell Hand Glove, Olympus, RSPCA, Lipton Daily Focus and Vespa Blur, and Schick Quattro Ice Resurfacer.

Similarly JWT Melbourne has improved its Campaign Brief ranking significantly on last year. JWT has moved way over to the right, out of the torpor of the tepid zone to very, very warm territory. JWT was ranked among the top four most creative Melbourne agencies in the recent Campaign Brief index at a time when JWT Melbourne is building a new creative team under the leadership of Richard Muntz. 

JWT Melbourne’s campaigns for Ford XR8 Ute Utopia spot and Police target metrosexuals ambient, Vegemite Last Quarter and We Are What We Do/Change the world 9 to 5 work were cited as reasons for the major jump in rankings.   

JWT Auckland is well towards the ‘hot’ end of the scale in CB’s NZ chart, with 100% NZ exhibit in Paris, Ford Balloon stunt and Police Chase, Special K Ann’s Jeans, Caci Medispa Tattoo were cited as reasons for the major jump into the hot zone.