Just Better Care appoints The Core Agency as creative agency following a competitive pitch

Sydney independent, The Core Agency has won the Just Better Care account following a competitive creative pitch. The agency remit covers strategy, creative, design, digital and content.

Just Better Care provides in-home aged care and disability support services, supporting people to live independently. Founded in 2005 and now with over 4,000 customers, it is a leading franchisor in this fast-growth category. The Sydney-based company has over 30 independently owned and franchised operations across Australia in New South Wales, ACT, Victoria and Queensland.

What sets Just Better Care apart is its focus on supporting people to remain living at home, connected to their families and communities.

The aged care and disability support sectors have undergone significant changes following the introduction of the NDIS, while adapting to meet the needs of Australia’s growing older demographics.

Says Christian Finucane, founder and creative partner at The Core Agency: “Just Better Care represents a team of great people doing wonderful work. We love the fact that they are genuinely passionate about treating all their customers with dignity and respect. We’re excited to help tell their story.”

Says Ryan McMahon, marketing manager at Just Better Care: “We were extremely impressed in the pitch with Core’s understanding of our category and the empathy it demonstrated with our customers. The single-minded Core Idea the team presented will help us communicate the Just Better Care brand across all our channels.”

Just Better Care joins The Core Agency’s growing client list which includes IGA Supermarkets, QBE Insurance, Key Pharmaceuticals, Evergreen, Elders Insurance, beem_it and PwC.