Jungle Creative and Mass Media appointed to lead WA Liberal’s 2025 State Election campaign

Jungle Creative, a Perth-based video production company, has been appointed to spearhead the WA Liberal Party’s 2025 state election campaign. The project will be produced in partnership with Mass Media, with Jungle Creative responsible for the campaign’s strategy, creative and production, and Mass Media managing media planning, buying and execution to drive the party’s messaging and connect with voters across the state.

The partnership will leverage Jungle Creative’s expertise in video production and digital content, paired with Mass Media’s experience in media planning and buying. Together, they aim to craft a compelling narrative for the WA Liberals with a campaign that sets a new standard for political advertising, while maintaining a focus on key policies and voter engagement strategies that resonate with West Australians.

“We’re honoured to play a key role in such an important campaign,” said Daniel Oreskovich, Managing Director of Jungle Creative. “This is more than just an advertising project—it’s an opportunity to spark meaningful dialogue and engagement through creative storytelling, redefining a space often limited to conventional, stock-standard approaches to political advertising.”

“By having production and media under the one roof, we’re able to go even further in providing the seamless, unified client experience we know our clients appreciate.”

Jungle Creative’s track record includes a wide variety of creative content for both private and public sector clients, recognised for their ability to captivate audiences and deliver results. By partnering with Mass Media, the team is poised to deliver a campaign that balances creativity with precision targeting.

“We are thrilled to work on this campaign for the WA Liberal Party. A media campaign of this magnitude means that all platforms and channels will play an integral role in maximising reach and effectiveness” said Stefan Giuffre, Director of Mass Media. “Partnering with Jungle Creative ensures that our combined expertise offers a unique synergy that will help the WA Liberal Party communicate its vision with clarity, reach, and impact.”

The 2025 WA state election campaign will see a mix of television commercials, digital content, and social media strategies designed to engage a diverse electorate. Jungle and Mass Media are already deep in the planning stages, ensuring the campaign’s launch will be seamless and effective.