Julian Schreiber, Ben Wicks and Ranita Cowled join speaker lineup for Inside Effectiveness in Melbourne May 28 and Sydney June 6

Three new speakers have been announced for Inside Effectiveness—a joint event hosted by Advertising Council Australia and the AANA in Melbourne tomorrow and Sydney on June 6, featuring Effie Award-winning CMOs and their creative teams.

The two-hour sessions will help brands and agencies improve the efficacy of their advertising campaigns, with Jenni Dill, Arnott’s Group CMO and Jenny Melhuish, ALDI Marketing Director sharing their secrets to an effectiveness culture that generates consistent business results.

Ben Wicks, VP marketing ANZ, Mondelēz International – a CMO with a track record driving business and brand transformation – will join tomorrow’s Melbourne event, while Julian Schreiber, partner and chief creative officer, Special Australia, and Ranita Cowled, business director of treating, Arnott’s Group, will take to the stage in Sydney next week.

All three will participate in a panel session hosted by Effie Judge and chief strategy officer Fran Clayton, demonstrating how to apply the principles of creative effectiveness, and put theory into action, to guarantee marketing ROI.

Inside Effectiveness is based on ACA’s popular ‘Work Behind The Work’ sessions and will spotlight 2023 Grand Effie-winners Arnott’s and Saatchi & Saatchi, and Aldi and BMF Australia, who will take attendees behind the scenes of their 2023 Effie-winning campaigns.

Find out more and book your tickets here.

Event details: ACA and AANA present Inside Effectiveness

Melbourne: 8:30am-10:30am, tomorrow, Tuesday 28 May
Telstra Melbourne Discovery, Level 1, 242 Exhibition Street, Melbourne

Sydney: 8:30am-10:30am, Thursday 6 June
Telstra Customer Service Centre, 400 George St Sydney