Jon Holloway appointed to newly created position of digital strategy director at The Works, Sydney

Signalling a continued commitment to completely integrating and aligning all aspects of digital communications, The Works, Sydney has appointed Jon Holloway to the newly created position of digital strategy director.

Holloway has spent the last 14 years in the digital world. He was lured to Sydney from Hurricane – a London agency, where he worked as chief digital officer. He also has had stints client side at Cable & Wireless where he was international head of digital strategy.

According to Damian Pincus, Founding Partner at The Works: “I could not think of a better guy than Jon to head up digital integration for The Works. He’s got an amazing breadth of talent from the different digital and marketing disciplines, from social to technology, and design to strategy. He’s a real combination of creativity and business smarts, something which The Works model demands.”

Says Holloway: “I have found a happy home at The Works and I now sit alongside some of the cleverest brains in marketing. This new role is a big move for The Works. It sends a clear signal to everyone about the importance of our digital work.

“The key is integration. By bringing together all communications channels, from digital to mobile, from social to TV, from OOH to experiential you can create real brand experiences and stories.”

Says Pincus: “The role is a response to the substantial growth and demands of digital services. Holloways’s key tasks will be to spearhead the integration of all things digital for Works’ clients and help our clients deliver world class work.”

Holloway has previously worked on clients diverse as Samsung, Moet, Adobe, AXA, and Citibank.