Johnnie Walker sends up serious scotch drinkers in new TV campaign via Leo Burnett, Sydney

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Screen shot 2011-10-25 at 9.13.23 AM.jpgScotch – it’s a serious drink for serious and important people. Or at least that’s the perception, which doesn’t exactly make it much fun. It was time to make people think differently about whisky.

So for its new Johnnie Walker campaign shot in the US by Harold Einsten via Station Film, LA, Leo Burnett Sydney embraced all the old perceptions, creating a tongue-in-cheek reminder that everyone’s important enough to drink the drink of ‘serious and important’ people.

Screen shot 2011-10-25 at 9.13.59 AM.jpgScreen shot 2011-10-25 at 9.30.12 AM.jpgScreen shot 2011-10-25 at 9.24.59 AM.jpgClient: Diageo Australia

Marketing Director: Matt Bruhn

Marketing Manager: Nikki Burke

Senior Brand Manager: Charlie Downing

Agency: Leo Burnett, Sydney

Chief Creative Officer:  Andy DiLallo

Creative Director:  Tim Green

Copywriter:  Grant McAloon

Art Director:  Cameron Harris

Agency Producer:  Margot Fitzpatrick

Head of Account Management:  Peter Bosilkovski

Account Director:  Claire Kesby-Smith

Account Manager: Tom Grace

Production Company: Station Film, Los Angeles

Director: Harold Einstein

Producer: Eric Liney

Director of Photography: Dante Spinotti

Editing Company: Cutting Room

Editor: Merritt Duff

Post Production & FX: The Mill

Producers: Rachel Stones and Mel Wickham

Sound Post Production: Song Zu