John West endures the worst to bring you the best in new ‘Underwater Armageddon’ spot via Grey Melbourne, directed by The Glue Society
March 28 2011, 8:12 am | | 18 Comments
John West continues to endure the worst to bring you the best… this time on an epic scale – in this new spot via Grey Melbourne, directed by The Glue Society via Revolver.
18 Comments
Trying so hard to be ‘bear’
Failing so hard in comparison.
Does anyone know who at Glue directed this spot?
Good job Josh and Shaz
10.58 you are a knob. I was in the pub last night and the punters stopped to watch it, and loved it. I don’t think they were comparing it to the ‘bear’. Only wankers in advertising would do that.
10:58 = Dumb ass.
This is kick ass.
You were at a pub where people stopped to watch a tinned tuna ad?
Fuck, sounds like an awesome night at the rubba dub dub.
For my two cents worth – The spot could have been really good… but it’s not. The idea is there, the post work is incredible, but I think the direction really misses. No drama or energy, or the quiet magic that makes the great John West ads of the past so good.
BTW 11:08, this is an ‘advertising wankers’ blog. Writing, making, promoting, praising and comparing ads is what it we do.
11.41 join 10.58 in the knob department
Me likey.
Rainman
That’s going to work because it’s funny.
Where’s the twist? Where’s the creative leap?
Looks like you spunked a lot of money on a pretty straight idea.
Bollocks. So far from the truth. But I guess a hundred huge ocean trawlers pulling everything out of the oceans wouldn’t sell as well would it?
Nice.
The press release says it was done ‘via’ Grey Melbourne. Does that mean it wasn’t done by Grey Melbourne? Or am I just behind the times again on my lingo?
Hang on …. That is mostly stock film right?
Could be wrong, but I’m fairly sure I have seen the exact footage in a recent documentary I watched one late night about sardines.
11.41. Spot on.
This blog is for our subjective opinions.
Pubs are for punters… and our real acid test.
And, it seems punters aren’t comparing this ripper to ‘Bear’ either.
It’s just not funny. The problem with you advertising wankers is you think you can write comedy. YOU CAN’T!!!!
Not funny. Won’t work. What happened to standards
John West uses master bait to catch tuna.