John Lewis unveils second chapter in its 2024 Christmas campaign via Saatchi & Saatchi London

In the lead-up to Christmas, Campaign Brief is shining a spotlight on the season’s most anticipated campaigns from around the globe. As these campaigns roll out, we’ll be rounding up the highlights to keep you in the loop.

 

John Lewis has unveiled ‘Give Knowingly’, the second segment in its Christmas campaign trilogy, created by Saatchi & Saatchi London and directed by Chris Hewitt through Knucklehead and production company Prodigious.

Celebrating thoughtful holiday gifting, the campaign showcases John Lewis as a prime destination for meaningful presents.

A standout film in the series features a pink cashmere jumper, with voiceover by actress Samantha Morton and Bob Dylan’s “Make You Feel My Love” on piano.

Partnering with brands like Apple, Samsung, and Charlotte Tilbury, John Lewis will release eight films across TV, digital, and outdoor media throughout November.

The first campaign, ‘The Window’ launched in September directed by creative and directing collective King She through Somesuch.