JIMJAM Ideas taps into great Aussie inventions in latest ‘Bluueeee’ campaign for Blue Bet
Following on from the successful Blue Bet ‘Bluueeee’ campaign, agency JIMJAM Ideas has tapped into great Aussie inventions for the latest campaign, and showcased them in a classic tongue in cheek tone. It’s all intrinsically linked back to the fact that BlueBet is one of the few Australian owned bookmakers.
The campaign launches in time for Spring, and will roll out on TV, radio and online with the aim of re-unleashing what is quickly becoming a great Aussie brand.
Thanks largely to the exceptional Humble Productions team and BlueBet clients we managed to pull this 2 day shoot off with aplomb, delivering over 100 output variations smack bang in the middle of lockdown. What an ingenious lot! Director Nick Robertson and DOP Ben Shirley weren’t too shabby either.
Once again these spots are all signed off with the Bluu-eee! call to action, derived from the famous Aussie catch cry ‘Coo-eee!
Says BlueBet COO Bill Richmond: “We were delighted with the success of the original Bluuee campaign created by JimJam Ideas and this new iteration really builds on that. This updated brand and Same Game Multi sequels have a uniquely Australian angle which we feel represents the company and our customers.”
Adds Marketing Director Collin Tew: “We are thrilled to have been able to launch the next adaptation of our original Bluuee campaign particularly in such tricky circumstances. It was a delight to work with JimJam Ideas and Humble productions once again. We are rapt with the final product which celebrates all things Australian in particular Australians love of a bet and a multi.”
Says JIMJAM CD Charlie Cook: “When a thousand things could’ve gone wrong during these precarious times, almost everything went right – thanks to the remarkable team and awesome BlueBet clients, who made the whole process smoother than we ever anticipated.”
Creative Agency: JIMJAM IDEAS
Executive Creative Director – Charlie Cook
Account Director – Alana Fechner
Account executive – Amanda Johns
Writer – Charlie Cook
Writer – Tim Leckie
Writer – Andrew Crocker
Art director – Paul Carpenter
Production Company: Humble Productions
Director: Nick Robertson
DP: Ben Shirley ACS
Executive Producer: Brynn Fulcher
Creative Director: Duncan Shields
Producer: Helen Morahan
Production Manager: Elena Arena
Production Coordinator: Pamela Obeid
1st AD: Toby Churchill-Brown
Art Director: Quentin Tetz
Wardrobe Stylist: Louise Spargo
Grip: Dave Griffiths
Gaffer: Simon Walsh
Sound recordist: Patrick Mullins
Hair and Makeup: Tracy Terashima
Editor: Mark Parry
Sound Mix & Design: Matt Sladen
Colourist: Marcus Timpson
Casting: Chicken & Chips
Client: Blue Bet
COO – Bill Richmond
Marketing Director – Collin Tew
31 Comments
Well written and unexpected examples.
Could’ve been just regular examples
Funny spot, nicely written, well done crew
I seriously hate gambling and what it’s doing to this country but actually don’t mind this at all, gave me a laugh without shoving punting BS down my throat.
nice sequel, pretty solid effort pulling that shoot off, how did the Nelo Pub agree with that during Covid?
It’s like a lamb ad from 1994. And not in a good way
sorry guys, I’m just sick to death of bogan gambling ads.
Ned the til’s down again gave me a good chuckle – unexpectedly funny.
I fucken hate gambling ads, but I clicked on it only because I could see that this was shot at the Nelson. I fucken miss the pub.
PS, want to know how to cheat the system with all these gambling apps? Don’t download them.
Anyone else completely over the ‘celebrating Aussie ingenuity’ idea? It’s been absolutely done to death. For an ad talking about how inventive we are, it feels like it could have come out in 1999.
Bloody love the Aussie ingenuity idea, can’t get enough of it, Ned Kelly and mullet bloody hilarious!
…Featuring very strongly. An outstanding debut.
Not fresh or innovative. But a bit of fun.
Not sure I’d analyse this too closely at all, just a bit of rollicking fun, will work it’s arse off I’m sure.
And yes, the ‘Cherub’ is gold, assuming that’s the streaker?
‘Australia, Australia, Australia, Australia, Australia, Australia, Australia, something about betting. Australia!’
Also see ‘Macca’s’ and Uncle Toby’s ads.
Awesome add, very witty!
Love this, had me laughing all the way through!! What a great second run!!
yeah but bogans gamble… disproportionately it seems.
Agree with BJ, I hate gambling ads too but this one is heeeeaps better than most.
Had to be pretty good to turn me.
This ad is still terrible. Nice pub, though.
Grudging praise.
It’s becoming an increasingly hard category to do something different in so I like that they haven’t tried to reinvent the wheel and just made some fun, easy to watch entertainment.
Great main talent too.
cliché after cliché after….
‘Ned the till’s down again’ bloody gold cliche!
That photocopier gag got me. I actually admire how bogan this is, at least Blue Bet know their target audience. 10 points to Gryffindor for the talent too.
this really isn’t funny. Is it?
Hey ‘Not Funny’ your name is ‘Not Funny’? Don’t think you’re very funny, that might be the problem
What a refreshing type of gambling campaign. Incorporating all that we love about true blue Aussie nostalga. Shame it’s for gambling, but a bloody clever and creative ad campaign none the less. Well done Jim Jam!!
Why is it becoming an increasingly hard category to do something different in?
What are you basing this argument on?
Maybe it’s down to laziness and lack of ambition from both client and agency.
Not Funny you probably aren’t very funny like Funny says and Simply Unfunny literally is a cliché.
I’ve Seen This All Before seems like a bit of a bore.
Australia isn’t an idea.. the ad proved you wrong didn’t it?
JaseR you need a white rappers name, you could be Not Fresh.
Talking To Ourselves you sound like you need a few days at the asylum, to work on your strategy.
Hate what you can’t do yourself – hey haters?
I see a lot of happy punters thrilling out on a BlueBet soon.
I think this campaign will be part of making BlueBet one of the top 3 bookieshops in the country in 12 months.
Good time to buy some shares.
Great job.
Tone deaf garbage.
Just wondering what the name and location of the pub where this commercial was done. ???