JIMJAM Ideas taps into great Aussie inventions in latest ‘Bluueeee’ campaign for Blue Bet


Following on from the successful Blue Bet ‘Bluueeee’ campaign, agency JIMJAM Ideas has tapped into great Aussie inventions for the latest campaign, and showcased them in a classic tongue in cheek tone. It’s all intrinsically linked back to the fact that BlueBet is one of the few Australian owned bookmakers.


The campaign launches in time for Spring, and will roll out on TV, radio and online with the aim of re-unleashing what is quickly becoming a great Aussie brand.

Thanks largely to the exceptional Humble Productions team and BlueBet clients we managed to pull this 2 day shoot off with aplomb, delivering over 100 output variations smack bang in the middle of lockdown. What an ingenious lot! Director Nick Robertson and DOP Ben Shirley weren’t too shabby either.

Once again these spots are all signed off with the Bluu-eee! call to action, derived from the famous Aussie catch cry ‘Coo-eee!

Says BlueBet COO Bill Richmond: “We were delighted with the success of the original Bluuee campaign created by JimJam Ideas and this new iteration really builds on that. This updated brand and Same Game Multi sequels have a uniquely Australian angle which we feel represents the company and our customers.”

Adds Marketing Director Collin Tew: “We are thrilled to have been able to launch the next adaptation of our original Bluuee campaign particularly in such tricky circumstances. It was a delight to work with JimJam Ideas and Humble productions once again. We are rapt with the final product which celebrates all things Australian in particular Australians love of a bet and a multi.”

Says JIMJAM CD Charlie Cook: “When a thousand things could’ve gone wrong during these precarious times, almost everything went right – thanks to the remarkable team and awesome BlueBet clients, who made the whole process smoother than we ever anticipated.”

Creative Agency: JIMJAM IDEAS
Executive Creative Director – Charlie Cook
Account Director – Alana Fechner
Account executive – Amanda Johns
Writer – Charlie Cook
Writer – Tim Leckie
Writer – Andrew Crocker
Art director – Paul Carpenter

Production Company: Humble Productions
Director: Nick Robertson
DP: Ben Shirley ACS
Executive Producer: Brynn Fulcher
Creative Director: Duncan Shields
Producer: Helen Morahan
Production Manager: Elena Arena
Production Coordinator: Pamela Obeid
1st AD: Toby Churchill-Brown
Art Director: Quentin Tetz
Wardrobe Stylist: Louise Spargo
Grip: Dave Griffiths
Gaffer: Simon Walsh
Sound recordist: Patrick Mullins
Hair and Makeup: Tracy Terashima
Editor: Mark Parry
Sound Mix & Design: Matt Sladen
Colourist: Marcus Timpson
Casting: Chicken & Chips

Client: Blue Bet
COO – Bill Richmond
Marketing Director – Collin Tew