Jim Beam partners with U.S. actress Mila Kunis for first-ever global campaign via FutureWorks
Jim Beam and award-nominated actress Mila Kunis are teaming up to “make history” in 2014 and beyond in the bourbon brand’s first-ever global campaign via FutureWorks, a partnership between three independent agencies who lead Jim Beam creative efforts in key markets: StrawberryFrog (New York), The Works (Sydney) and Jung von Matt (Hamburg).
Kunis joins the Jim Beam family as a global partner and spokesperson, and will play a leading role in Jim Beam’s new Make History multi-media brand campaign that will reach more than 100 markets worldwide. Make History is the first-ever global marketing campaign for the iconic American brand, which dates back to 1795. The television campaign featuring Kunis will premiere in the next few months in the brand’s largest markets, including Australia, the U.S. and Germany.
In Australia, the ads will appear across multiple media properties, as well as in media properties across the globe.
Says Kevin George, senior vice president and chief marketing officer at Beam Inc: “Jim Beam has been making history by producing the world’s finest bourbon through seven generations of family distillers, and this partnership signifies a truly new era for the brand – an era in which we push boundaries even further, attracting new fans across the globe and continuing the great growth we’ve enjoyed on the brand.
“Mila’s love of bourbon, her appreciation for the authenticity of our brand, her warm personality and her global relevance to our Make History campaign make her the perfect partner. Anyone would want to share a Jim Beam with Mila. We love that about her, and couldn’t be happier to have her join the Jim Beam family.”
The Make History campaign will premiere a new television commercial in Australia featuring Kunis in March and will roll out in markets worldwide over the next few months. Kunis will also be featured in retail materials and content on Jim Beam’s website, Facebook and Twitter.
Says Kunis: “As a fan of bourbon and a huge proponent of making history, I am thrilled to be the newest member of the Jim Beam family.”
Kunis has recently spent time in Clermont, Ky., with Jim Beam’s seventh generation Master Distiller, Fred Noe, immersing herself in the heritage, traditions and production of “America’s Native Spirit.”
7 Comments
why is she there? I don’t get it.
What?
This makes literally no sense..
Fine, use a celeb in a ‘big’ ad, standard.. But don’t make it out to be more than it is..
= Shameless, simple global ad campaign, can already see it the next stage.
Its going to be the Johnnie Walker ad with more barrels and Mila.
That is all.
Get a beautiful actress to sell your product makes sense to me. This certainly isn’t anything out of the norm in the advertising world.
This is hilarious although I guess it wasn’t intended to be. She looks genuinely scared to be there.
It’s creepy the way the Jim Beam guy appears to be hitting on her the whole time.
You can see the ‘God I’m bored as fuck’ look in her eyes.