Jetstar launches new brand campaign via Big Red to take the airline into its 10th year of flying


dreamliner.jpgJetstar has launched its new brand campaign via Big Red – Low Fares Are Just Part of the Story – an ongoing mission of offering ingenious travel solutions and making the dream of travel accessible to more Australian’s than ever before.


As the airline flies towards its 10th birthday, the campaign celebrates the dynamic strength of the brand – now flying to over 60 destinations across Asia Pacific – and how a local business success story has revolutionised air travel for Australians in its relatively short history.

jetstar.jpg‘Low Fares Are Just Part of the Story’ showcases Jetstar’s key strengths in innovation, ingenuity, and product choices. The airline continues to empower customers to save on travel, offering a range of product choices, ultimately enabling them to expand their world. It also celebrates Jetstar’s staff members’ long standing efforts in providing award winning travel experiences.

David Koczkar, Jetstar’s group chief commercial officer said that in celebration of its 10th year of flying, Jetstar wanted to share a bit more about itself, who it is as a brand and show Australians that Jetstar is about more than just low fares.

Says Koczar: “We exist to help Australians connect with their loved ones, their jobs, their holidays, and their dreams.

“In the low fares market, Jetstar is a brand with a true commitment to providing choice and leading service to customers and challenges the industry norms by reducing airfares in every market it enters. From day one, we’ve been driven by an entrepreneurial spirit, always looking for new and better ways to make travel more accessible, more enjoyable with more product choices than ever before.

“We’re proud in just under 10 years to have grown to over 7000 staff and to have flown over 100 million passengers across the Jetstar Group, many flying for the first time.

“The investment of the new fleet of 787 Dreamliners not only provides our customers with the most advanced in-flight experience in the world, it also allows us to grow and carry even more customers to new destinations in the future.”

Filmed at Adelaide and Melbourne Airport it features real Jetstar cabin crew and pilots and uses a colourful mix of shots of the new 787 Jetstar Dreamliner aircraft being constructed at Boeing headquarters in Seattle. It also showcases the brand’s key product and service offerings. The new brand campaign will be run across a range of including television, print, online, social media and outdoor advertising.