Jetstar invites Aussies to build a Sandman this Christmas in new campaign via Thinkerbell

Jetstar is encouraging Australians to swap snow for sand this festive season with a playful new campaign called ‘Seeking Sandmates’, created by Thinkerbell in collaboration with animator and TikTok star Sam Cotton.

 

The heartwarming story follows a lonely Sandman on an adventurous journey across Australia’s beaches in search of fellow “Sandmates.” Featuring visits to iconic sandy destinations, the campaign invites Aussies to join the fun by building their own Sandperson for a chance to win up to $100,000 in flight vouchers.

Running across TV, social media, OOH, and online during the holidays, the campaign brings a uniquely Australian twist to Christmas traditions.

Creative: Thinkerbell & Sam Cotton
Client: Jetstar
Illustration & Animation: Sam Cotton
Production: Hotel Bell