Iconic brand Levi’s appoints creative shopper agency JPD as its new below the line agency
Creative shopper agency JPD has been appointed as the below the line agency for iconic jeans brand, Levi’s.
The partnership kicks off with Levi’s new menswear branding campaign planned for February 2017. JPD will develop the full BTL strategy with a particular focus on the path-to- purchase.
JPD brings a philosophy of working from the shelf backwards to uncover insights, overlaid with neuro-psychology, to deliver compelling shopper-centric strategies.
Managing director James Peltekis says the agency is incredibly excited about leveraging Levi’s rich heritage and brand awareness and applying contemporary insights.
Says Peltekis: “We have been collaborating closely with Levi’s to understand their challenges, along with consumer and shopper needs. So to be actively involved in their major campaign launch for 2017 is a great endorsement of our capabilities.”
5 Comments
…”working from the shelf backwards to uncover insights, overlaid with neuro-psychology, to deliver compelling shopper-centric strategies.” – Fark me.
Shopper marketing is not a thing.
Well done JPD!
Shopper Marketing IS a thing. Do you shop? Have you ever bought something that you didn’t plan to? Have you ever switched brands at the last minute? Have you ever bought more of something than initially intended?? That is Shopper Marketing. Sometimes done brilliantly sometimes done poorly.
A Deloitte report found that brands employing quality Shopper Marketing initiatives are growing an average of 50% faster than the rate of the categories they compete in. Its worth a look!