Jaywing grows in Melbourne with five hires to accelerate creative and media growth

Data, creative and performance marketing agency Jaywing has made five hires to significantly expand its Melbourne team and further bolster its national creative offering to meet continued client growth.

The new appointments, which sees the Jaywing Melbourne team double its headcount to 20 over the past 12 months, include two senior creative leaders, Nick Munt as associate creative director and Oscar Robinson as senior creative account director, who joins the growing client service team led by Harriet Bell.

Robinson brings a wealth of experience from top agencies including Cummins & Partners, Fenton Stephens and Noisy Beast, while Munt joins Jaywing after five years as creative director at Big Red. He has also held key roles at Noisy Beast, Cummins & Partners and Lifelounge.

The duo’s appointment reflects Jaywing’s focus on expanding its creative offering across the country to support an integrated approach to marketing that blends brand, data and performance.

Also joining Jaywing is Corey Grigg who has been hired as senior digital account director and brings more than five years’ experience from Pattern, where he led SEO strategy for major eCommerce brands including Baby Bunting, rebel, Under Armour, Purebaby, Converse, and global retail brands.

Supporting Jaywing’s growing media team in Melbourne is senior media manager, Emma Larubina, who joins from Chemist Warehouse and Impressive, and senior paid media executive, Lorcan Casey, who previously worked at hospitality company Darling Group.

Says Tom Geekie, CEO of Jaywing: “Our investment in creative is deliberate, not just to meet client demand, but to push what’s possible when you combine deep data insight with exceptional storytelling. We continue to have strong momentum in Melbourne and it is an important part of our national growth story. We’re incredibly proud of the talent we’ve attracted to help shape the next phase of our journey and with these new appointments and new digs, we’re well-positioned to deliver truly integrated, high-impact work for our clients.”

Jaywing’s Melbourne team recently moved into a former bank on Flinders Lane in the heart of the CBD, where they work across Jaywing’s national client portfolio and with Melbourne-based brands including Myer, Crocs, New Balance, Online Education Services (OES), a2 Milk, TLC Healthcare and Mobile Tyre Shop.

Jaywing was named Best Large Integrated Agency at the 2025 APAC Search Awards, taking the honour for the second consecutive year. It also won Silver for Best Performance Agency ANZ at the 2024 Campaign Asia Awards.

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