Jay Furby departs JayGrey to pursue film venture; Sydney agency set to rebrand as Grey

Grey group Australia has announced changes for its Sydney operations with creative director and owner of JayGrey parting company with the agency to focus on his new film ventures.

Over the last year Grey Group Australia has been undertaking a systematic change of it national operations. When compared to a few years ago, today’s Grey offering boasts a completely new senior management team and structure, across all three of its Australian offices.

This structural change has delivered a seamless national approach between its offices, efficient back-end systems, smarter sharing of resources and a renewed focus on a national creative offering. And this approach has begun to pay dividends with new business wins across the group and a renewed recognition of Grey’s creative work.

In 2010 Grey set about changing the creative aspirations of its Sydney office and in doing so, established JayGrey by forming a partnership with Furby.

Recently, Furby has had a desire to continue to explore opportunities in the film world and with recent news of his book moving into production; this is the perfect time for this change.

The Sydney office will re-brand shortly to Grey and additional news about Grey’s national structure will be announced in due course.

Says Luke Waldren, Grey national CEP: “It’s an exciting time for Grey. We have had change, but needed change and we thank Jay for his efforts in helping to re-establish the Grey brand in Sydney. As we become a more seamless national brand our teams in each of the three offices are excited about the future  and I think that together, we can be stronger – and that’s happening already. I look forward to one Grey and continuing our growth, whilst wishing Jay well in his new film venture.”