Jamie Gilbert-Smith joins Hogarth Australia in the role of business partnerships director

Hogarth Australia has today announced the appointment of Jamie Gilbert-Smith to the role of national business partnerships director.

Effective immediately, Gilbert-Smith will be responsible for leading Hogarth’s overall partner relationships and growing roster of local and international clients across Australia.

Gilbert-Smith has over 20 years integrated marketing experience in the United Kingdom and Australia. Most recently, he was managing director of M&C Saatchi S&E and lifestyle agency M&C Saatchi Fabric. Prior to that, Gilbert-Smith worked across various agencies including Ensemble, Ogilvy and Lowe.

Gilbert-Smith has been a strategic adviser to CMO’s and heads of brand and has worked with a range of clients including; Optus, Commonwealth Bank, IAG, Woolworths, Pepsi, British Gas, Bunnings, MasterCard, Unilever, Lion Co., Coca-Cola, Telstra, The Federal Government, ANZ, Huawei and KFC.

Hogarth Australia chief executive officer, Justin Ricketts said this key appointment comes at an exciting time of growth for WPP AUNZ’s innovation-based content agency: “Jamie is a strategic thinker who brings extensive integrated marketing experience to the role. He has a particular focus on authenticity and creating genuine client partnerships.

“A trusted adviser, who is genuinely passionate about empowering brands through the delivery of innovative solutions in the smartest way possible. I am delighted to have someone with Jamie’s breadth and depth of experience to join the Hogarth team as we continue to expand and enhance our offering to clients.”

Gilbert-Smith will report into the CEO and will focus on client health, tech and content innovation, organic growth and new business. He will work in partnership with Hogarth’s national content studio to deliver effective and efficient content and ensure Hogarth is harnessing the latest technologies to help clients in their pursuit of omnichannel personalisation at scale.

Says Gilbert-Smith: “I am thrilled to be joining Hogarth. They have a passion for innovating, optimizing and challenging the status quo. They provide a highly relevant and compelling proposition, combining craft, insight and technology to bring creative to life. In a market that is ripe for disruption they are unafraid to stand on the edge to stay ahead of the pack and obsessively strive to do better.

“I look forward to working with our partners to set them apart from their competition by making the best work, brilliantly.”