Jalna Dairy Foods adds a ‘little pot of purity’ in new commercial via Sydney duo Wilson + Booker
CB Exclusive – Sydney duo Geoff Wilson and Grant Booker, have developed a new campaign that reinforces Jalna’s position as the purist in the market.
A yoghourt so pure that even little babies can eat it.
The campaign will launch this Sunday on television with online, magazine and social media to follow.
Says Costa Tsaconas, sales manager Jalna: “Our whole range of yoghourts are all pure yoghourts made the traditional way. And we believe the best way. In fact so pure even young children can enjoy it.”
Geoff Wilson added: “Putting things in little mouths is all part of growing up. But good habits can start when we’re young. So it’s important that we give our children a healthy start to life.”
Credits:
Agency: In our time
Creative Director: Grant Booker
Creative: Grant Booker
Planner: Christine Blackburn/ Geoff Wilson
Production Company: Prodigy
Director: Matt Palmer
Production Company Producer: Carne Bidwill
DOP: Chris white
Producer: Amanda Cain
Photography: Duncan Cole
Music: Blair Joscelyne
Sound Engineer: Nat Joyce
Post production: fin design
15 Comments
Sweet. Unlike the yoghurt.
That’ll work its baby’s bottom off.
Nice one, Booker. Great casting – are any of them yours?
Better than Bundy
An idea wit an idea. How orginal.
Love it! I’m feeling so clucky right now. Beautifully shot, love the track.
Style with substance.Unlike Bundy. I know which marketing director’s position I’d rather be in,
Great ad. Nicely shot & cast. Love it.
Too cute. What a great ad!
Now here’s an ad that will warm the cockles of every mother’s heart. Probably a few blokes as well. Sure beats the hell out of most junk food ads. And the yogout won’t make their kids fat. And it made me smile Laugh actually. Job done.
Well done Grant, casting babies with your own eating habits.
Brilliant insight.
Sometimes, an old fashioned 30 second commercial IS THE ANSWER.
This is one of those times.
So adorable! A clever idea, as it will ring true for parents. It’s also beautifully shot. People will LOVE this cute ad and it will be great for the Jalna brand.
Hate those adds!!!
They prompted me to stop buying Jalna.