Jailbreak worth it for a Whopper
April 22 2009, 1:59 pm | | 31 Comments
MJW Advertising has put to air a new spot for Hungry Jacks, entitled ‘Jailbreak’ which asks the question, “how far would you go for a Whopper?”.
Says agency creative diredctor Mark Farrelly: “The two hands thing has been evolving over past 12 months or so to be something that reinforces the line. Maccas are moving away from burgers into cafe, healthy salads and stuff… (when was the last time you saw a Big Mac spot?) So we wanna own burgers.
“The spot was shot over 3 nights and 2 days in the Dandenongs, out near Whittlesea and in the D Division of Pentridge (just before all the cells were about to be converted to wine cellars!”
31 Comments
worst casting in the world for the warden…
cool looking ad, but ruined straight away once u know its for HJ’s…
shame.
two hands would be better utilised on my hungry jack…
always a worry when the intro speel spends half the time talking about their competitor…
Toilet paper. Toilet paper. Toilet paper. Toilet paper.
Nearly as bad as the new Weet Bix ad with Bill, Tony and Ian Healy. How many double takes and WTF looks can you fit into one commercial?
Not bad actually. Agree about the warden though. Shame. Either way, beats the crap out of what Maccas are doing now.
Usually ad guys have one hand on it.
These guys have two.
Better than Maccas……..now that’s damning with faint praise. Whatever happened to Maccas, their work is rubbish these days ‘love those ads’ i don’t think so . They’re not funny, badly written and poorly shot, DDB should be ashamed of themselves.
For selling burgers – nice work I say!
C’mon guys, this is the sort of ad that gives shit a good name.
Can I just say that this campaign is right up there in the shittest ads on TV. Every time I see that spanker in the burger shop put his hands up to his fucken face I want put my cat through the TV set.
It reminds me of the Shawshank Redemption. Except in that film Andy crawled through 500 yards of shit-smelling foulness rather than eating it, like in here.
“Owning burgers” – are you serious?
Own this… (insert picture of my middle finger).
Shit.
Seriously, that is one of the stinkiest piles of shite to ever disgrace the television sets of this nation. I can scarcely believe the mix of mirth and rage it fills me with. Mirth that someone had the misguided belief they should post it here and rage that a client that probably deserves better paid for that in full. I’ll be sticking to a Schnitty and a Middy at my local for $9 thank you very much
It certainly is a whopper.
Yeh it’s a whopper. A whopper of shit!
I’d get a degree in Veterinary Medicine just to put this dog down. Utter shite.
Testicles.
I thought the previous comments were a little intemperate.
Then I saw the ad.
Look, the ad’s not great but i think everyone’s being a bit harsh. When was the last good ad Hungry Jacks ever did? (Ok, not counting the Burger King viral from last year). We should expect more from the client, not the agency. I bet every negative blogger knows of their ‘brilliant’ ad that nerve got up because the client played safe.
However watching the ad on Best Ads (oxymoron) I did end up looking at their selections of Levis Unbuttoned. Oh dear, can someone please explain to me why this ad is one of the six best print ads in the world this week? I see an annoying bloke hanging of a bridge. If anyone sees anymore, can they tell me what i’m not getting?
all of a sudden hungry jacks has a production budget? What an extravaganza.
Wish it was funny though, what ever happened to funny fast food ads?
Burger Kings stuff in America was funny “Wake up with the King”…etc.
I’m not sure about owning burgers, but now they certainly own a shit ad
looks like something from the early 90s …. been in the draw for a while?
They’ll be owning loads of burgers cos this sure as hell won’t sell many.
We wanna own burgers – pwned
This devise was invented for a series of brilliant HJ’s commercials in the 70’s (adapted from Burger King USA)
The line was brilliant and relevant and the commercials were funny and human.
The line was;
“… it takes two hands to handle a Whopper ’cause the Burgers are bigger at Hungry Jacks.”
Move forward to now and the line could be:
“… it takes two hands to handle a Whopper ’cause the Burgers are better at Hungry Jacks.”
This sad, borrowed interest commercial is showing that HJ’s, and whoever their Agency is, have NO idea what they are doing.
It’s not rocket science. It’s burgers.
90’s
Why, oh, why would you put this on the blog……it only goes to prove that the perpetrators of this rubbish really don’t have a clue about what they are doing.
I think they should just piggyback on all the sensational work that Crispin does for BK in the states and just change the logo if people are viewing it in Australia.
Let’s face it, the promotions and products are pretty much the same in the US and things like ‘Whopper Freakout’ and ‘Whopper Sacrifie’ went global anyway.
This ad is like a degustation lunch.
Feel’s great and very expensive while you’re doing it but afterwards, it’s just one big massive piece of crap.
Hungry Jacks. So bad….. it’s goooood.
Come on fuckers, think for a change.
I’ve seen better scripts in porno’s than this.
Good point 4.31, I agree with you.
However, if the BK work overseas was written here and to the presented to the HJ client here, they wouldn’t buy it. There is NO WAY a client here would have bought Whopper Freakout. Because Australian brand managers are the WORST in the world.
Just compare the work done here with the work done overseas for exactly the same brands, i.e. Coke and Pepsi to name just two.
10.36 Good point, well made. Almost all true.
The issue is deeper than the worst brand managers in the world.
Brand Managers have NO power to make decisions about anything anyway.
It’s the MD’s and owners that matter.
Jack Cowen owns Hungry Jack’s and is over 70 years old … enough said.