Global brand experience agency Jack Morton has launched a new mental health and wellbeing program “Balance Your Inner Orange” across the agency globally. The program, which was originally conceived in the Jack Morton Australia office, runs throughout October.
The creative industry has long been known to be one of the most stressful industries to work in. According to a study, 56% of Australia’s creative, media and marketing community display mild to severe levels of depression, anxiety and stress.
The intense pressure to be creative and to deliver on time have started to take a toll on people in the industry. While people often focus on changing external factors to reduce stress, Balance Your Inner Orange encourages everyone to focus on balancing what’s inside first. This program is designed to help the agency’s employees find centre in their working life, bring calm to their work-life balance and lead the office to a happier and healthier working environment. The program provides training and tools that address the importance of emotional and mental wellbeing. Throughout the month, the agency will hold a series of activities, including workshops from leading experts in the field, sharing sessions, and meditations, all designed to help employees bring inner calm and peace.
As part of the program, the agency introduces “Boost Someone’s Brightness”, an initiative that celebrates small acts of kindness and promotes recognition within the industry. Research shows that showing gratitude increases happiness, blocks toxic emotions and improves resilience in individuals and thereby helps to improve effectiveness and social connection. Similarly, recognition motivates people, creating a greater sense of pride and participation in their work. This initiative encourages Jack Morton employees around the world to extend their gratitude and recognition beyond the agency by sharing their message of thanks to family, friends, clients, suppliers and partners.
Visually, the Balance Your Inner Orange identity is a representation of everyone’s inner mental state. As a colour, orange represents optimism, happiness and creativity and also the agency’s brand colour. The circle which forms the base of the artwork is representative of balance. The colours and shades which gently wave, split and morph from the central circle are the waxing and waning of an individual’s mood. These movements are in a constant state of fluctuation, ever-changing though never completely balanced. The core brand colour orange is achieved when all the waxing and waning moods are centred over one another.