Jac and Shaz make things ‘Refreshingly Simple’ in new campaign for [yellow tail] via Ikon Sydney

Jac and Shaz, the irreverent and lovable duo from Channel 7’s My Kitchen Rules are returning to the small screen this week, to bring a refreshingly simple point of view to life’s complications, for popular wine brand [yellow tail] and new content series via Ikon Group Sydney, in partnership with Channel 7’s Red Engine Creative.

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The content series will appear as TVCs across key programming 2015/16 and is supported through digital, social, PR and in-store promotion. The ‘Jac and Shaz make things Refreshingly Simple’ content series sees the ladies tackle all topics – from food and wine, to party etiquette and technology – with their trademark humour and honesty.

Says Emma Fogarty, brand manager, Casella Family Brands: “Jac and Shaz provide a refreshingly simple take on life, which mirrors what [yellow tail] stands for; bringing delicious, accessible wines to our fans without a lot of fuss. The duo bring the Refreshingly Simple campaign to life as relatable characters who face the everyday challenge of finding good quality wine in a category that is cluttered and often verbose.

“We are looking forward to watching the campaign roll-out across key channels and continuing to build on the brand’s growth over the past few years.”

Ikon Group Sydney worked closely with Casella Family Brands across the brand’s communications strategy, media amplification and trading, social community content, broadcast partnerships and creative management.

Says Natalie Musico, chief of creative services, Ikon Group Sydney: “The aim of the campaign is to cut through the beige and create a meaningful connection with our audience. Jac and Shaz’s warm and vivacious personalities gave us an opportunity to showcase the fun and refreshing personality of the brand.”

The campaign launches October 6, 2015 and will continue throughout 2016. 

Casella Family Brands