It’s Christmas, Christmas Christmas in ALDI’s latest creative campaign via BMF Australia
In ALDI’s latest Christmas campaign via BMF Australia, ALDI says something most brands aren’t prepared to admit. Sometimes, Christmas can be a massive pain.
The gifts, the food, the pressure of shopping and the expectations of the season can make Christmas an extremely stressful period. Even having everything cooked on time, wrapping presents, sending cards…takes a lot of organisation. But amongst the stress, panic and family dramas – there are real moments of warmth and togetherness that make it all worthwhile.
These are the moments that ALDI’s new Christmas campaign embraces.
Says Steve McArdle, managing director, BMF: “We brought the ALDI irreverence to Christmas by celebrating the truth. The stress is just as much a part of it, as is the joy. And ALDI makes the joy possible with its amazing products.”
Says Alex Derwin, creative director, BMF: “The campaign is a breathless charge through the pre-Christmas chaos. By showing the stress of the festive season in such a frenetic and freewheeling way, the viewer gets to feel the pleasure of finally sitting down to enjoy their Christmas dinner. It’s simple, direct and irreverent, just like ALDI ads should be.”
Says Sam Viney, marketing director, ALDI: “More and more people are finding their perfect Aussie Christmas at ALDI. Our Christmas range tastes as good as it looks and we’re really proud of the way it has been captured by the team.”
The campaign showcases ALDI’s range of savoury food, seafood, desserts, sweets and Christmas decorations. The range was launched in ALDI’s catalogue and will feature prominently leading into Christmas. The launch 60 second TVC aired on Sunday, with other TVCs promoting ALDI’s great prices appearing throughout the festive period. The campaign also includes print, radio, online and POS.
This is ALDI’s fourth major Christmas campaign under the ‘Perfect Aussie Christmas’ platform, and follows the success of the highly popular Surfin’ Santas and ALDI’s trip to Europe, to prove the uniqueness of an Australian Christmas. The campaign positions ALDI as the complete go-to for everyone’s Christmas needs.
Executive Creative Director: Cam Blackley
Creative Director: Alex Derwin
Art Director: Dantie Van Der Merwe
Copywriter: David Fraser
Planning Director: Ali Tilling
Managing Director: Stephen McArdle
Client Services Director: Daniel Lacaze
Group Account Director: Jonny Bucknall
Account Directors: Aisling Colley, Peitra Withaar
Account Managers: Sid De, Harriet Cockill
Agency Producer: Jenny Lee-Archer
Head of Design: Lincoln Grice
Designer: Matthew Hughes
Production Company: The Otto Empire
Director: Justin Reardon
EP: Jo de Fina
Producer: Sophie Woods
DOP: Shelley Farthing-Dawe
Production Designer: Steven Jones-Evans
Editor: David Whittaker
Editorial, Grade & Finish: The Editors
Music and Sound Production: Rumble Studios
Sound design: Tone Aston
Media: Maxus
Client:
Marketing Director: Sam Viney
10 Comments
The bad direction makes me want to quit having a birthday this year.
I DISAGREE WITH JESUS. IT’S A STRONG AD AND BRAVE TO SHOW THE NEGATIVES OF CHRISTMAS WE ALL THINK OF. A DAMN SIGHT NEARER THE TRUTH THAN THE FAIRYTALE IMAGES WE’RE NORMALLY SERVED UP.
STOP SHOUTING
Wonderful and brave as ever from ALDI.
Get ready for the Coles jingle and the Vaseline smeared lense from Woolworths
Saw this on TV and loved it. Yep, it’s vignettes. Yes, it’s negative. But it’s ENTERTAINING (shout it – woo!) so who cares?
Lols. Nailed it.
many truths that all aussie families can relate. nailed it.
could have done with a bit better grade though but years ahead of the horribly cringeworthy westfield shite this year:
https://www.youtube.com/embed/ZFC96518jbM
The decorations spot is better than then main spot, but the end VO ruins it. Overall,
if you cant beat what you did last year, keep doing what you did last year.
The more I watch this the more I like it
love it. rings true.