Isuzu encourages Aussies to ‘Own It’ in new MU-X campaign via Publicis Worldwide Australia

March 10 2025, 11:05 am | BY Ricki Green | No Comments

Isuzu UTE is inviting Australians to embrace individuality in its latest ‘Own It’ campaign via Publicis Worldwide Australia, for the new Isuzu UTE Australia MU-X.

 

The campaign, directed by Mitch Kennedy through The Producers, asks, “What does it mean to go your own way?”—celebrating the freedom and confidence that comes with forging your own path.

The new campaign showcases the bold new design, advanced technology, and 5-star ANCAP safety rating of the 7-seat Isuzu MU-X.

View more of Mitch Kennedy’s commercial work on his Bestads Profile.

Deputy Managing Director: Koichiro (Yoshi) Yoshida
Deputy General Manager – Marketing: Allison Bradley
Marketing Manager – Production: Kristy Grigg
Marketing Coordinator: Timo Engelhardt 
  
Agency: Publicis Worldwide Australia
Managing Director: Simone Waugh
Executive Creative Director: Ryan Petie
Creative Director: Lee Griffin & Keith Byrne
Copywriter: Heath Kunde
Executive Production Director: Vicki Lee 
Broadcast Producer: Natalie Mitchell
Chief Client Partner: Michelle Sakzewski
Account Director: Regan Clarke
Account Manager: Calvin Martin
Strategy Director: Simon Murphy
Designer: Amber Lawrence 
  
Production Company: The Producers
Executive Producer: Tanya Spencer
Director: Mitch Kennedy 
DOP: Richard Kendall
Drone: XM2 Robert Stagg & Aaron Corera 
 
Stills Photography: Compadre Picture Co. 
Photographer: Aubrey Jonsson
Retouching: Derek Leong 

Post Production: Cutting Edge
Post Producer: Dani Wheelhouse 
Editor: Lucas Vazquez
Grade: Kali Bateman CSI
Online/VFX: Glenn Cone / Steven Leacey
Sound: Mike Lange