Island Care rebrands as Respect Aged Care and launches new creative campaign via 10 feet tall
Tasmanian and rural-Victorian based aged care facility, Island Care, has unveiled a new name, logo and website as part of an extensive rebranding initiative via agency 10 feet tall. The not-for-profit organisation is now known as Respect aged care.
Their new identity will be launched with a comprehensive creative campaign including TV, press, digital and outdoor, which aims to illustrate the strength of relationships between carers and residents of Respect aged care facilities.
Says Jason Binder, CEO, Respect: “As a not-for-profit organisation, we’re known for investing in the well-being of the elderly because we believe that dignity and respect are a basic human right. We’re not
in it for the money, we’re here because we genuinely care for our residents, which is exactly what we wanted to say with our marketing campaign.”
Says Stuart Black, ECD, 10 feet tall: “The concept came from seeing my own
grandmother in aged care, and watching her face light up when someone took an interest in her story. It felt like her years were falling away as she spoke, and that’s exactly how the relationships felt at Respect – they’re compassionate, genuine and see beyond age.”
Client: Respect Aged Care
CEO: Jason Binder
Marketing Manager: Michael Griffin
Creative agency: 10 feet tall
Head of strategy/Partner: Joseph Meseha
Creative Director/Partner: Stuart Black
Creative Director: Tina Funder
Client Service director: Pia Moore
Senior Account Manager: Sam Fletcher
Production Company: Monster & Bear
Director : Sarah Hickey
DOP: Josh Frey
Senior Producer: Jessica Pearce
Producer: Jessica Galea
4 Comments
Nice work
To whoever cast the elderly lady – well done. She’s beautiful.
This is all you want when considering aged care for your parents.
Beautiful spots. Well Done.