Is this the most stock-standard Christmas ad ever? MOP pokes fun at cliché TVCs in new spot
Melbourne independent creative agency Magnum Opus Partners has produced this tongue-in-cheek Christmas message to give its clients a giggle in the run up to Christmas.
With a wonderful deadpan voiceover, the spot pokes fun at all the clichéd TV commercials that abound around Christmas-time. Using entirely stock footage (really awful stock footage) combined with some snappy copywriting, it urges MOP’s clients to not have a “stock-standard Christmas”, but rather to enjoy a “cracker” of one.
A lot of TVCs this time of year, especially from retailers, honestly make you want to throw something heavy at the TV screen. And we’re seeing more and more stock footage these days in TV ads instead of shooting original stuff, and that’s actually a shame when Australia has some of the best talent, in front of and behind the camera, in the world.
Creative Director: Pat Langton
Art Direction: Johnathan Akiki
Copywriting: Pat Langton and Stephen Yolland
Sound recording: Paul McCosh at Viva Sound
Voice talent: Patrick Harvey
Production: Magnum Opus Partners
5 Comments
Enough said. No class. Not funny.
Nice one
This is absolute garbage
Garbage is harsh. I laughed, job done.
So funny I forgot to fart.