Is this one of those Huddle Insurance ads? Huddle unveils new campaign via The Glue Society
Home and car insurance company, Huddle, has today launched a new Australia-wide campaign – the first to include social, digital and TV – to push its simple, more powerful approach. The campaign was filmed in Wellington by The Glue Society, New Zealand.
‘Is this one of those Huddle Insurance ads?’ is a catchphrase which is destined to become synonymous with the brand, sending as it does various characters off on a strange set of insurance-related stories with comic effect.
Since launching in 2016, Huddle has been on a mission to make car, home and travel insurance a hassle-free purchase, simplifying everything (by digitising the entire product from quote to claim) and adding powerful features that people can rely upon.
Says Jason Wilby, co-founder, Huddle: “Insurance is all about customer experience and this ultimately boils down to how easily policies can be managed and claims paid. That’s a complex story from a communications perspective. And we wanted to focus on connecting with customers without overloading them with fine print and detail.”
Says Lachie Brown, growth and communications at Huddle: “Insurance is a long-term relationship and we wanted a creative platform that can develop and withstand the test of time. When we devised this with The Glue Society, our vision was for a simple, powerful campaign that’s flexible enough to run for the duration of our customer relationship, which is something we measure in years.”
Says Pete Baker, Glue Society director: “For a relatively new brand, it is important to stand out for the right reasons. We set out to create a long-term ownable idea for Huddle. Something that can catch on and build into something memorable, ownable, shareable and loved. The ‘Is this one of those Huddle Insurance ads?’ campaign has every chance of catching on. Just like Huddle’s insurance offering.”
Client: Huddle
Concept & Direction: The Glue Society
Director: Pete Baker
DOP: Joseph Kelly
Editor: Philip Horn
Production: Revolver & Robin Murphy Productions
Post Production: The Glue Society Studios
30 Comments
This is so bad in so many ways.
dialogue spots i’ve seen out of Aus.
Glue always delivers
Nicely executed production of a generic creative idea that fails to explain how Huddle is different from AAMI or any other insurance co.
these suck
⚰️⚰️⚰️
I give a fly buys.
Wasn’t there another insurance ad recently with the same thing? Rich people confessions to camera?
The old gym chick is pretty funny. C’mon, pay it.
that pump iron woman’s performance is great.
Wow. These miss on so many ways. If you’re trying to build a brand these are as generic as they come.
“I’m not that into pumping if I’m honest but, groan, he’s got a beautiful arse”. Seriously? Isn’t this exactly the disrespectful sexist language that we’re also doing campaigns to eradicate? It’s 2021, grow up.
The only bad thing about these spots are the comments above. Advertising is constantly changing, these are fresh. Dialogue is hilarious.
is the idea?
good for insurance spot
Considering someone has decided to adopt my moniker and start posting negative comments using my initials, just wanted to give some kudos for exploring a fresh take on the insurance category. Nice.
Well done – laughed at every one of these. The best ideas get the most hate on CB – must mean it’s going to be a successful campaign.
funny angle for an insurance company. but the reactions the ads are getting are funnier
Its a pity they cant make an insurance claim against bad ads as these are really bad.
These are funny as! The comments are coming through, positive and not, but they have ignited conversation – Bingo! Well done
for advertising people to talk about advertising.
Is it a kiwi brand? Feels like British/kiwi humour.
This TikTok challenge is not very good.
It’s hard to get anything a little different out there, so what a huge achievement for the team. Well done team
YB
These are great films – that confirm that Huddle is only bought and spruiked by arseholes.
Your ads have been flogged on channel 7 tonight. I find the contents highly offensive and disrespectful in all aspects. Really hope that these ads are dropped by the networks as they are extremely in poor taste!!
‘Ooh matron, I told you to prick his boil, not boil his prick!’
hahahahaha
. . . are these meant to be spoof vox pop style ads? I guess that’s why the ‘talent’ says ‘is this one of those Huddle ads?’ yeah?
So, why do the crew have the script up on cue cards? That threw me a bit at first, as well as a crew suddenly turning up as a woman’s having a cocktail next to her private pool. Am I missing something?
So how do I find the cast names of these ads ?
I feel this makes fun of simple folk,,not cool