Invisalign launches new national ad campaign voiced by Australian actress Pia Miranda
Invisalign, the revolutionary ‘invisible’ teeth straightening system, is launching a new national advertising campaign, “Change the way the world sees you”, with a 30 second commercial being shown at Sex and the City 2 viewings throughout Australia and a national print campaign in women’s titles. The TVC was produced by Y&R, San Francisco, modified for the Australia/nz market by Mum’s Spaghetti and Steam Production with the voice over supplied by well known Australian actress Pia Miranda and will be in cinemas from tomorrow (June 3) for four weeks.
“Sex and the City 2 is a perfect match for Invisalign customers who aremainly females aged 15-40 looking to improve their smile. Invisalign,the clear alternative to braces, is opening up a whole new market ofadult women who can now improve their smiles, which wasn’t possiblebefore. We want potential Invisalign customers to smile more and Sexand the City 2 allows us to get our message to more consumers in a veryrelevant environment,” says Damian Baskin, Marketing Manager,Invisalign Australia.
Invisalign is continuing its ongoing advertising in national women’smagazines reaching over 1 million readers each month. The new full-pageadvertisement will be featured in Cosmopolitan, Cleo, Good Health,Famous, Women’s Heath and Prevention, amongst others. InvisalignTeenwill be supported with a presence in Dolly and Girlfriend including thesponsorship of the Dolly Model search 2010. Invisalign will also belaunching a new website that integrates with the new consumer campaignand has added features.
24 Comments
Ahhh, I’m popping out for a couple of hours.
I can hardly wait to return and read the comments.
200 comments.
No, I reckon this is so bad people won’t even lower themselves to comment. What next? The Nestle infomercials with the company spokes people chatting informally that is currently blighting cable TV?
So no agency name, no director name, no creative names but the name of the client marketing director. Come on, this is really dragging the CB site into the gutter.
http://www.campaignbrief.com/assets_c/2010/05/Worst-25629.html
What’s new? Zoot Review.
Didn’t that white-toothed guy in the lab coat once work at the Ponds Institute?
How is it a TVC when it’s only showing at the cinema with Sex and the City?
Doesn’t that make it a cinema commercial? A CC perhaps?
Somebody is on their way to becoming a multi-millionaire.
Smile.
I wish that was on my reel…
Do any of you twats realise that this release is not so much about the video itself, but about patting them on the back for how clever they are by targeting a largely insecure audience* at screenings of SATC 2?
Maybe?
I really like the black & white to colour treatment. Nice post work!
Is this the worst commercial ever made?
I wish I owned the product!!!
Train wreck. I prefer this one in the Chip Shop Awards from the ‘rejected ads’ category.
http://www.youtube.com/watch?v=LJroDvNV7lU
Voiced by Pia Miranda? Must be a career highlight.
Hahaha, that’s hilarious!
Easy on chaps. A lot of work went into making this ready for Australian audiences, have a look:
http://youtubedoubler.com/?video1=WgX-27B90xs
Don’t you people realise how many ex-pat Poms with bad teeth this PR release will reach? Brilliant media planning!
30seconds of my life I’ll never get back.
Why is this even allowed on here? It’s not inspiring.
Were Pia’s teeth not good enough to feature her in the ad?
Why would anyone put this up and promote it? But i guess, with the way things are going, this is the future of TV advertising.
Hey,
Who turned the shit-filter off? Are things really that slow?
Yes. Someone IS going to be retiring on St.Barts at a very young age off the back of this gadget. In fact, they’re probably already there right now, pouring Mischa Barton another Mai Tai as we speak; and something tells me the last thing on their mind is some whiney creative in a booth somewhere asking ‘WHO let this on here?’ or ‘WHERE’S my inspiration?’.
You want inspiration? Well, keep moving. There’s nothing to see here, people. Me? Hey I only come here for the articles – honest. If you wanna be inspired, and all of your Archive pages are already stuck together, here’s a tip: Inspiration’s where you find it. Go look out the fucking window.
what is the blonde ladys name i think i know her