Intersport Australia appoints Blank Theory as new social media agency

Digital performance agency Blank Theory has secured the paid social media account for leading sports retailer Intersport Australia. The move follows a competitive pitch process that highlighted the agency’s retail marketing expertise and data-driven approach.

The appointment comes as Intersport Australia looks to strengthen its digital presence and drive growth across its national store network, with immediate focus on the upcoming Black Friday sales period.

“This partnership represents a significant opportunity to combine Blank Theory’s performance marketing expertise with Intersport’s position as a trusted sporting goods retailer,” says Sam Roshan, Managing Director at Blank Theory. “Our team’s deep understanding of the Australian sporting goods market and proven track record in retail performance marketing makes this an exciting collaboration.”

The scope includes comprehensive paid social media strategy and execution across multiple platforms, with campaigns designed to:

●  Drive foot traffic to Intersport’s nationwide store network
●  Increase online sales through targeted digital campaigns
●  Build brand awareness in key Australian markets
●  Support Intersport’s position as a premium sporting goods provider

Digital Strategist Marcus George, who led the winning pitch, adds: “Our data-driven approach will help Intersport connect meaningfully with both serious athletes and casual sports enthusiasts. We’re particularly excited to leverage our retail expertise during the crucial Black Friday period.”

The appointment adds to Blank Theory’s growing portfolio of retail and sporting clients, reinforcing the agency’s position as a specialist in performance-driven digital marketing.