Intel launches international experiental campaign to promote its new Ultrabooks via The Monkeys
March 16 2012, 5:47 pm | | 7 Comments
Intel, via The Monkeys 
Sydney, has launched an international experiental campaign to promote its new range of Ultrabooks.
The Intel Ultrabook Temptations are a series of social experiments that explore just what people are prepared to do to get their hands on an Ultrabook.
In ‘The Determined Temptation’, watch and see if beachgoers will scour Sydney’s iconic Bondi sand to find an Ultrabook.
Watch all the temptations at http://www.intel.com/ultrabooktemptations
7 Comments
http://www.youtube.com/watch?v=2lXh2n0aPyw
I actually like this campaign. Only watched a few but it appears as though the case studies are already done for Cannes.
Spot the Ultrabook – http://betch.edublogs.org/files/2007/12/mac.jpg
How the fuck is this like fun theory?
Fun theory is brutally clear. This one, I’m very confused, and a little sad.
Not what I was expecting, but pretty entertaining I guess
What’s up with the clock at the end of the Persuasive one? 0:00 becomes 4:00.
Really really really good.
Nothing like fun theory, you are clutching at straws.