InstantScripts launches new national campaign with a lot of heart via Helsinki Agency
InstantScripts, now Australia’s largest online healthcare provider, has grown exponentially over the past three years, increasing its user base from 500,000 to over 2 million. Following the success of its initial launch campaign, InstantScripts has once again partnered with Helsinki Agency to roll out a new, emotionally driven campaign aimed at solidifying InstantScripts as a trusted, 24/7 healthcare solution.
Moving beyond functional messaging, the campaign focuses on the human stories behind healthcare needs. It features scenarios where individuals use InstantScripts to address their medical concerns anytime, anywhere. As each problem is resolved, an InstantScripts ‘Heart’ emerges from their device and floats upward, symbolizing care and connection.
The campaign crescendos with an aerial view of millions of these hearts forming a massive composite heart hovering above a cityscape, representing the collective impact of InstantScripts across the country. The final shot transitions to the tagline: “Here for you 24/7.”
The campaign, which is live nationwide, showcases the brand’s commitment to accessibility and innovation in healthcare, reinforcing InstantScripts as an integral part of Australians’ health journeys.
Creative Agency: Helsinki Agency
Creative Director: Mike Bollen
Lead Account Manager: Asha Eapen
Client Team (Wesfarmers Health): Richard Skimins, Melissa Ironside, Steven Blakers
Production Company: Producer Helen
Director: Christian Mushenko
FX and Post: Limehouse