iNova Pharmaceuticals launches campaign for DURO-TUSS Lingering Cough via Clemenger Sydney

iNova Pharmaceuticals has launched a new campaign for Australia’s top selling cough brand DURO-TUSS. The campaign, developed by Clemenger BBDO Sydney, supports the launch of a new, category first product, DURO-TUSS Lingering Cough Liquid and Immune Support.

 

Research+ shows that 32% of consumers experience a dry, lingering cough at the end of a common cold, which can last up for up to two weeks after consumers otherwise feel better.

New DURO-TUSS Lingering Cough Liquid and Immune Support helps consumers find a solution to this common, and often irritating, problem, and will support Aussies through the winter months and beyond.

With two natural actives and Zinc, new DURO-TUSS Lingering Cough Liquid and Immune Support works in three ways: to help relieve a dry, lingering cough associated with the common cold, to soothe an irritated throat and to support a healthy immune system.

iNova Pharmaceuticals markets and sells a wide range of market-leading products, with a strong focus on the cough, cold and flu category.

Says Andrew Jenkin, managing director at iNova: “In a highly cluttered and seasonal category, it was important that we got our message out in a clear and memorable way. We’d like to thank the team at Clems for creating a campaign we believe will be effective both this year and beyond.”

Says Darren Wright, executive creative director, Clemenger BBDO Sydney: “A cough is a pain at the best of times, but a lingering one that hangs around even when you’re feeling better, that’s just annoying. We wanted to bring that feeling to life with a bit of humour.”

The 15-second TVC, directed by Chris Hill from Airbag, is supported by a social content series, which highlights the interplay between the Lingering Cough and our female protagonist.

Creative Agency: Clemenger BBDO Sydney
Executive Creative Directors: Darren Wright & Brendan Willenberg
Creative Directors: Malcolm Caldwell & Ian Broekhuizen
Senior Business Director: Smaran Jworchan
Senior Producers: Jo Howlett & Esmé Fisher
Post Production Supervisor: Kirstin Lees
Offline Editor: Emily Cornelius
Sound Engineer: Robbie Balatincz
Finished Artist: Greg Lamb

Production Company: Airbag
Director: Chris Hill
Production EP: Alex Tizzard
Production Producer: Megan Ayers
DOP: Ed Goldner

Photography: Myles Pritchard

Media Agency: MediaHub