Industry veteran Andy Blood to lead ‘There Is No Algorithm For Creativity’ panel at SXSW Sydney
Andy Blood, Industry Fellow at Auckland’s Media Design School, authored a proposal and convened a panel that survived SXSW Sydney’s panel-picker process, a public vote and moderator scrutiny, to be chosen for this year’s festival held in Sydney in October.
The subject: There Is No Algorithm For Creativity, will be discussed and debated by a panel of esteemed guests comprising of David Lee, Chief Creative Officer, Squarespace; Dr Michelle Dickinson, PhD, MNZM, Nanotechnologist; Claus Stangl, ARCHIBALD PRIZE ‘Packing Room Prize Winner’, (2022), and James Hurman, founder, Previously Unavailable.
Session detail:
There is no algorithm for creativity. Because not all maths is computable and not all processes are algorithmic. Not while we’re using classical computers at least. So says Nobel laureate, Sir Roger Penrose. If true, then all the processing power in the universe won’t help AI be more creative than us because human creativity might just be one of those areas where an algorithm might never be found. Until quantum computing arrives that is. A fascinating topic, and the panel aims to promote a lively discussion by asking four world class proponents of creativity whose professions couldn’t be more different and whose opinions couldn’t be more diverse, what their views on the future of human vs machine or human plus machine creativity might be. They are David Lee, Chief Creative Officer, Squarespace; Dr Michelle Dickinson, PhD, MNZM, Nanotechnologist; Claus Stangl, ARCHIBALD PRIZE ‘Packing Room Prize Winner’, 2022, who produces large-scale paintings and portraits often take months to make, and James Hurman, entrepreneur, strategist, part-time VC, advertising effectiveness expert, company leader, and author of The Case for Creativity, and Future Demand. He founded and continues to lead Previously Unavailable, a venture company that creates companies and provides investment capital and new product, brand and business design and development to select portfolio companies and client partners. The panel discussion will be moderated by Andy Blood, fearless creator, serial innovator, triple Cannes Grand Prix winner, former World’s Most Highly Awarded Creative Director, turned author and Industry Fellow, Media Design School. Andy will also be available as part of SXSW Sydney’s mentor sessions.
Panellists:
David Lee, Chief Creative Officer of Squarespace | Co-Chair, Officer of the Board at RISD | Ad Age CCO and In-House Agency of the Year | Adweek 100 | Fast Company Most Creative person. David is an accomplished speaker and frequent guest lecturer who has given keynote talks at Harvard Business School, Cornell, Pratt and Columbia University in addition to speaking and judging at industry events such as the Cannes Lions, One Club for Creativity, D&AD and many more. His multicultural DNA as a French Canadian, American, and South Korean is a testament to his diverse perspective and unique lens on how he sees the world.
Dr Michelle Dickinson is an award-winning science communicator whose expertise lies in simplifying complex scientific and technological advancements, helping businesses, investors, and policymakers understand and leverage the latest breakthroughs in artificial intelligence, nanotechnology, quantum computing, and the future of work.
Claus Stangl, ARCHIBALD PRIZE ‘Packing Room Prize Winner’, 2022. Claus produces large-scale paintings which often take months to make, from Orange Tongue Studios, St Peters, Sydney, Australia, and his subjects have included Oscar-nominated director, Taika Waititi, rapper L FRESH the Lion, and painter, Ken Done.
James Hurman is an entrepreneur, strategist, part-time VC, advertising effectiveness expert, company leader, and author of The Case for Creativity, and Future Demand. He founded and continues to lead Previously Unavailable, a venture company that creates companies and provides investment capital and new product, brand and business design and development to select portfolio companies and client partners. He is also co-founder of AF Drinks, a non-alc RTD cocktail company that’s the market leader in New Zealand and growing fast in the US. James also created, and leads, the Master of Advertising Effectiveness – a six-week part-time online programme teaching marketing and advertising professionals the evidence-based principles of advertising effectiveness.
For more information or to purchase tickets to SXSW Sydney, click here.
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